Slim Chickens Inks Multi-Unit Franchise Agreement in Cleveland
Leader in “Better Chicken” Segment Continues National Expansion with Six Unit Franchise Agreement
May 15, 2020 // Franchising.com // CLEVELAND - Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the “better chicken” segment, announced today that its first location in Cleveland will open in Q1 of 2021. The forthcoming restaurant comes out of the brand’s recent six unit franchise agreement in the Cleveland market. This will mark the brand’s first location in the Cleveland market and second location in Ohio.
“Slim Chickens is a uniquely cool brand with so much growth potential. I knew this was a right fit for me - and now was the right time. Slim Chickens has maintained or increased its momentum in recent months and the brand’s sales are up year-over-year,” said Giesen. “I am excited to be introducing the brand to the Cleveland market – they’ll be Slim Chickens’ fans in no time!”
An experienced restaurant operator, David Giesen is bringing Slim Chickens to the area. He is a multi-unit owner of several fast-food and fast casual restaurants across Ohio and Colorado. Giesen owns 15 restaurants between his brands and has more than 29 years of restaurant ownership experience.
“David is a perfect addition to the Slim Chickens family. He has the extensive restaurant experience that we are looking for in a multi-unit owner,” said Jackie Lobdell, executive director of franchise development at Slim Chickens. “As a multi-brand franchisee, he understands that now is the time to diversify with a strong and unique brand that’s positioned for success in the months and years ahead.”
The better-chicken brand has opened 100 locations across the United States, the United Kingdom and Kuwait, and is known for its passionate group of followers. With more than 350 units in development, the fast-growing brand is well on its way to reaching its goal of 600 restaurants.
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu, which is broader than many in the segment, includes chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Last year, Slim Chickens attracted an equity investment from 10 Point Capital, the private equity firm behind segment leader Tropical Smoothie Café.
The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
About Slim Chickens
Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the “better chicken” segment, opened in 2003 in Fayetteville, Arkansas. Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces.
Today, Slim Chickens has opened 100 restaurants and has over 350 restaurants in development. The brand, which recently launched a strategic multi-unit franchise growth initiative to reach 600 units in 10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country.
SOURCE Slim Chickens
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