The Future of Wellness Franchising is NOW!
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The Future of Wellness Franchising is NOW!

Neighborhood Boutique Concept, The NOW Massage Taps Health and Fitness Veteran Don Michael to Head Franchising; Company Signs Three-unit Deal for Chicago Suburbs

May 26, 2020 // Franchising.com // Los Angeles - The NOW Massage, a wellness brand transforming the therapeutic massage experience, announced that health and fitness veteran Don Michael has joined the company as president to head franchising efforts as the brand grows across the country.

The NOW has reimagined the approachable luxury of a neighborhood spa with quality treatments, a clean aesthetic featuring natural materials and the unmistakable scent of their signature Jasmine Coconut candles that soothe the senses and create a tranquil atmosphere. The handcrafted NOW branded product line sold in boutiques and on the company’s website allows guests to enjoy The NOW experience at home and share with friends.

Don previously led Mayweather Boxing & Fitness from a startup to operating and franchising over 100 locations across the country. He brings decades of experience in operations, market planning and strategic development to The NOW.

“We look forward to Don’s leadership and understanding of transformational brands in the health segment as The NOW continues to grow,” said Gara Post, Co-Founder and Chief Creative Officer for The NOW.

The brand’s strength and appeal are attracting business interest, even during this time, and the company has recently signed a three-unit franchise agreement for the Chicago suburbs with the first location expected to open in Naperville.

As a business The NOW blends a luxury guest experience with an approachable business model. Within a modest real estate footprint, a NOW massage boutique uses canvas draping to separate therapy spaces providing guests with an added feeling of comfort. Massage therapists receive advanced training on The NOW’s custom services that go far beyond the traditional massage and are designed specifically for stress relief, health improvement and relaxation. A full line of handcrafted products, custom jewelry and other home goods add to the business appeal.

“The NOW’s elevated guest experience and business opportunity is changing the industry, and I’m excited to join the brand at this critical time in its growth,” said Don Michael. “The NOW is leading the path forward in the wellness space and setting the standard for the future.”

Founded in 2015 and currently with four locations in Los Angeles county, The NOW is poised for significant growth and already has franchise agreements in Atlanta, Austin, Dallas, Denver, Ft. Lauderdale, Las Vegas, Nashville, Raleigh, Scottsdale and Northern Virginia.

SOURCE The NOW Massage

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