Nékter Juice Bar Appoints SOCi as New Global Platform of Record for Localized Marketing
The fast-growing juice bar brings full local marketing stack to leverage SOCi as its central command center
May 27, 2020 // Franchising.com // SANTA ANA, Calif. - Today, Nékter Juice Bar announced it has appointed SOCi, Inc. as its new global platform of record for localized marketing. A pioneer of the modern juice bar experience with menu transparency and ingredient-integrity, Nékter Juice Bar operates 170 locations across the United States with another 186 locations in development. SOCi, the leading all-in-one platform built specifically for “next-level” multi-location marketers, will help simplify and streamline Nékter’s entire localized strategy, including local listings, landing pages, social and reputation management, and social advertising across platforms like Facebook, Instagram, Google My Business, and Yelp.
“By bringing SOCi onboard, Nékter will be able to more efficiently reach customers on a local level during a time when effective communication matters most,” said Steve Schulze, Co-Founder and CEO at Nékter. “And as our group of franchisees continues to grow, SOCi’s franchise-friendly, easy-to-use platform is exactly what we need to support unified marketing campaigns across all of our markets.”
According to research from SOCi, 97% of consumers conduct a local online search before making a purchase, demonstrating how crucial it is for businesses to optimize their digital presence on a local level. This is especially important as consumers seek timely, reliable answers and solutions from brands during the COVID-19 pandemic. As brands adjust to shifting customer expectations, they face challenges of their own, and are doing so with fewer resources and budget.
Multi-location businesses like Nékter are consolidating their marketing stacks and leveraging SOCi’s all-encompassing solution to manage local search, social, and reviews for 100s or even 1000s of locations. Not only does consolidation cut costs with IT, data, vendor management, and even licensing costs per location, but also it increases productivity at the local level and enables corporate oversight for multiple solutions through a single account.
“Our main priority at SOCi is to help multi-location marketers engage with their valued customers on a local level. Never has this been more important than it is now as businesses around the country have made changes to protect the safety of their employees and customers during the coronavirus pandemic,” said Afif Khoury, CEO and Founder of SOCi. “Nékter is no different as it’s pivoted to offering order ahead and delivery as dining rooms remain closed. We’re honored to partner with Nékter during this time to help them keep their customers informed.”
SOCi works with more than 300 companies to effectively manage local search, social, reviews, and ad campaigns for nearly 70,000 individual business locations and is well equipped to help marketers navigate unprecedented challenges as they continue to adapt to changing local regulations and safety measures. Building on its dedication to supporting multi-location marketers, SOCi is offering webinars focused on how to communicate with customers and respond to this new reality.
About Nékter Juice Bar
As the pioneer of the modern juice bar experience and the champion of menu transparency and ingredient-integrity, Nékter Juice Bar was founded in 2010 to nourish America's increasing appetite for plant-based, healthy food options that promote and support various lifestyles and diet preferences. With a steady eye on innovation, Nékter offers a delicious menu of freshly made, clean and nutrient-rich juices, Energizing Elixirs, superfood smoothies, açaí bowls, and a variety of healthy snacks. At its core, Nékter believes that "healthy" can taste great, be easily accessible, and be affordable too. With over 170 locations in 16 U.S. states and plans to continue expanding nationwide, the brand is an industry leader in the truly healthy juice category. For more information, please visit nekterjuicebar.com.
SOCi is an award-winning platform built specifically for "next-level" multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless local search and social pages while protecting what matters most, their reputation. For more information on how SOCi can help fuel your localized marketing success - visit us at www.meetsoci.com or message us at firstname.lastname@example.org.
SOURCE Nékter Juice Bar and SOCi
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