From Crew Members to Restaurant Owners, Local Business Partners Open Third Firehouse Subs Restaurant in Northeastern Mississippi
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From Crew Members to Restaurant Owners, Local Business Partners Open Third Firehouse Subs Restaurant in Northeastern Mississippi

June 01, 2020 // // COLUMBUS, Miss. - Firehouse Subs announces the grand opening of its third location in the Columbus, Mississippi area at 1914 N. Hwy 45 Frontage Rd. The restaurant will open its doors to the public on Monday, June 1, under the ownership of Firehouse Subs Franchisees William Craig, William Goins and Percy Moore.

This is the sixth Firehouse Subs restaurant for Craig, who owns locations throughout the state. Goins and Moore served as Craig’s district managers for several years, and this is their first venture into entrepreneurship. The two worked their way up from crew members to managers over the years, and are excited to step into the role of restaurant owners.

“Working in the restaurant every day, I would watch William’s leadership skills and the way he ran the restaurant,” said Will Goins. “It inspired me to work towards achieving that goal of ownership myself. I’m looking forward to taking this on and serving the Columbus community.”

“I’ve been with Firehouse Subs for almost a decade now, and I’m excited for this new opportunity to take everything I’ve learned and manage a team as a franchisee,” said Percy Moore. “Running a successful restaurant depends on the strength of your team, and we have a great one.”

“Watching Will and Percy work their way up the ranks successfully shows you can achieve whatever you set your mind to if you work hard. There’s almost no limit to how far you can go,” William Craig said. “Working together in Starkville, we met a lot of great people from Columbus who drove there just to dine with us, and we’re excited to open the first Firehouse Subs in their town.”

The restaurant features online ordering through the Firehouse Subs app or website, call-in phone orders, takeout service at the counter inside and third-party delivery. Following state and local regulations, the dining room will be open at 50% capacity.

These business partners are dedicated to sharing the brand’s commitment to giving back through Firehouse Subs Public Safety Foundation, which has granted more than $281,000 in the Columbus area. Since March 18, Firehouse Subs restaurants and the Foundation have donated more than 81,000 meals to local first responders, healthcare workers and people in need. A portion of every purchase at any Firehouse Subs in the U.S. benefits the Foundation, helping achieve its mission of providing lifesaving equipment, funding and education to first responders and public safety organizations across the country.

The Columbus Firehouse Subs restaurant is open from 10:30 a.m. to 9 p.m. seven days a week. It will offer in-house catering services to accommodate occasions of all sizes, from office meetings to family gatherings.

Founded by former firefighting brothers, the Columbus restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by the local fire department. It features a custom, hand-painted mural by Chief Mural Artist Joe Puskas, depicting the Columbus Riverwalk with local heroes admiring the view alongside an antique firetruck and three Columbus Air Force Base jets flying in the sky. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,170 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $50 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $3 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

About Firehouse Subs

Firehouse Subs® is a fast-casual restaurant chain with a passion for hearty and flavorful food, heartfelt service and public safety. Founded in Jacksonville, Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the brand is a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America and Firehouse Subs suppliers will together donate a portion of purchases at Firehouse Subs locations to the Firehouse Subs Public Safety Foundation for the purchase of lifesaving equipment, with a minimum donation of $1 million. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. Based on recent Technomic Ignite consumer data, Firehouse Subs is currently ranked America’s No. 1 Favorite Fast-Casual Chain, America’s No. 1 Favorite Sandwich Chain and America’s No. 4 Favorite Chain overall. In 2019, Firehouse Subs was named the No. 1 brand in the restaurant industry that “Supports Local Community Activities” and ranked No. 1 among Fast Casual brands in the categories of Food Quality, Taste and Flavor, and Service and Hospitality in Technomic’s Consumer Brand Metrics rankings.

Enjoy more subs. Save more lives. To learn more, visit

Quick Facts:

  • More than 1,170 restaurants in 45 states, Puerto Rico, Canada and non-traditional locations
  • $50 million+ granted to public safety organizations via Firehouse Subs Public Safety Foundation®
  • Headquartered in Jacksonville, Fla.

Media Contact:

Gianna Perera
Firehouse Subs

SOURCE Firehouse Subs



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