Local Cousins Expand in the Inland Empire with First Firehouse Subs® Restaurant in Colton, California
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Local Cousins Expand in the Inland Empire with First Firehouse Subs® Restaurant in Colton, California

June 19, 2020 // Franchising.com // COLTON, Calif. - Firehouse Subs® announces the grand opening of its first location in Colton, California at 1550 W. Valley Blvd. in Suite 111. The restaurant opened its doors to the public on Friday, June 19, under the ownership of Firehouse Subs Franchisees Shinder, Jinder, Varinder and Baldeep Singh.

Firehouse Subs serves a variety of hot specialty subs, piled high with premium meats and cheeses that are sliced fresh daily in-restaurant and steamed together to bring out the ingredients’ natural flavors, served “Fully Involved®” with fresh produce and condiments on a toasted sub roll. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

This is the sixth Firehouse Subs restaurant for the franchise group which is made up of two brother duos – Shinder and Jinder Singh, and Varinder and Baldeep Singh. The cousins began their Firehouse Subs journey when Jinder took his first bite of a Firehouse Sub in Utah while visiting family and opened their first location in Lehi, Utah in June 2013. Utilizing all of their entrepreneurial backgrounds in different industries, the family combined forces to bring Firehouse Subs’ hearty and flavorful subs and passion for public safety to Southern California with the opening of Palm Springs in December 2013, followed by restaurants in Loma Linda, Palm Desert, Beaumont and Yucca Valley.

“We couldn’t be more excited to arrive in Colton,” Varinder said. “We’ve already gotten to know our local firefighters as loyal guests of our Loma Linda location, and we’ve seen the impact that grants through our Firehouse Subs Public Safety Foundation have, so it’s important to us to continue that support, in addition to feeding everyone in our community a great sub.”

The restaurant features online ordering through the Firehouse Subs app or website, call-in phone orders, takeout service at the counter inside and third-party delivery. Following state and local regulations, the dining room will be open at 50% capacity.

The Singhs are dedicated to sharing the brand’s commitment to giving back through Firehouse Subs Public Safety Foundation, which has granted more than $1.3 million in California. Since March 18, Firehouse Subs restaurants and the Foundation have donated more than 85,000 meals to local first responders, healthcare workers and people in need. A portion of every purchase at any Firehouse Subs in the U.S. benefits the Foundation, helping achieve its mission of providing lifesaving equipment, funding and education to first responders and public safety organizations across the country.

The Colton Firehouse Subs restaurant is open from 9:30 a.m. to 9 p.m., seven days a week. It will offer third-party delivery and in-house catering services to accommodate occasions of all sizes, from office meetings to family gatherings.

Founded by former firefighting brothers Chris Sorensen and Robin Sorensen, the restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by local fire departments. The Colton restaurant boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas, which pays homage to Colton Crossing and the city’s history as a major railroad hub. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,165 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $50 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $3 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

Enjoy more subs. Save more lives. To learn more, visit https://www.firehousesubs.com.

About Firehouse Subs

Firehouse Subs® is a fast-casual restaurant chain with a passion for hearty and flavorful food, heartfelt service and public safety. Founded in Jacksonville, Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the brand is a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America and Firehouse Subs suppliers will together donate a portion of purchases at Firehouse Subs locations to the Firehouse Subs Public Safety Foundation for the purchase of lifesaving equipment, with a minimum donation of $1 million. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. Based on recent Technomic Ignite consumer data, Firehouse Subs is currently ranked America’s No. 1 Favorite Fast-Casual Chain, America’s No. 1 Favorite Sandwich Chain and America’s No. 4 Favorite Chain overall. In 2019, Firehouse Subs was named the No. 1 brand in the restaurant industry that “Supports Local Community Activities” and ranked No. 1 among Fast Casual brands in the categories of Food Quality, Taste and Flavor, and Service and Hospitality in Technomic’s Consumer Brand Metrics rankings.

Enjoy more subs. Save more lives. To learn more, visit https://www.firehousesubs.com.

Quick Facts:

  • More than 1,165 restaurants in 45 states, Puerto Rico, Canada and non-traditional locations
  • $51 million+ granted to public safety organizations via Firehouse Subs Public Safety Foundation®
  • Headquartered in Jacksonville, Fla.

Media Contact:

EmmaJean Livingston
Firehouse Subs

SOURCE Firehouse Subs



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