Where’s Big Boy? The Icon Has Been Replaced With Dolly
June 30, 2020 // Franchising.com // SOUTHFIELD, Mi. - Big Boy Restaurants has launched WhoIsDolly website to help answer the question of where the icon has gone. Big Boy has changed over its logo today, revealing a re-introduction of Dolly, an old friend of Big Boy, doing the signature pose with the famous burger. Dolly was a fictional character dating back to the 1950’s, when the Big Boy comic book series was first introduced. Dolly, forever the one behind the camera, has a long history of interviewing the stars including Britney Spears, N’Sync and countless others is ready to step out from behind the camera and become the next icon.
“Dolly has been a life-long friend of Big Boy, but never the star. Starting next Monday, we’re making Dolly the star and celebrating with the release of a brand-new chicken sandwich.” Says Jon Maurer, Vice President of Marketing, Big Boy. “The chicken sandwich battle has become a phenomenon and on July 6th - National Fried Chicken day, we plan to win the battle once and for all and with a new star paving the way.”
Leading up to the launch, beginning today through next Sunday, guests who enter their email at whoisdolly.com have a chance to win $250, $100 or $50 Big Boy gift card. All entries will receive a promotional coupon for a buy one, get one free Dolly Chicken Sandwich valid July 6 – 13.
The Dolly Chicken Sandwich is 5 oz. hand-breaded chicken sandwich with pickles and signature Big Boy tartar sauce on a toasted brioche bun. For a limited-time, sandwiches will be sold with fries and retail for $6.99.
About Big Boy Restaurant Group, LLC
Big Boy, an iconic American restaurant brand founded in 1936, is celebrating their 84-anniversary in 2020, with a continued focus of shared family experiences around food and supporting communities. Big Boy Restaurant Group, LLC is based in Southfield, Michigan. The company operates and manages franchises of Big Boy, Bob’s Big Boy restaurants in Michigan, Ohio, California, North Dakota.
SOURCE Big Boy Restaurant Group, LLC
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