Hyatt To Expand Alila Brand in Americas With First New-Build Resort
Expected to open in early 2021, Alila Marea Beach Resort Encinitas, will bring the luxury brand’s dedication to sustainable tourism, innovative eco-design and authentic destination experiences to Southern California
July 09, 2020 // Franchising.com // CHICAGO - Hyatt Hotels Corporation (NYSE: H) announced today plans for the first new-build Alila resort in the Americas, located in Encinitas, Calif., a quintessential beach town in San Diego’s North County Coastal region. Developed by JMI Realty and Fenway Capital Advisors, Alila Marea Beach Resort Encinitas will add to Hyatt’s growing Alila brand portfolio, joining Ventana Big Sur, an Alila Resort, as the brand’s second hotel in California and the U.S., along with 14 other luxury properties worldwide. The Alila brand features luxury hotels and resorts in unique locations, distinguished by innovative eco-design, a strong commitment to sustainable tourism as well as rare and intimate destination experiences.
“We are thrilled to announce the development of the first new-build Alila resort in the Americas, marking a significant milestone for Hyatt. California’s legendary coastline has long captured the hearts of our guests, World of Hyatt members and customers, and we’re excited to continue to expand in California with this landmark oceanfront project,” said Susan Santiago, Global Head of Lifestyle and Miraval Operations at Hyatt. “The Alila brand has long been a leader in crafted luxury and responsible tourism, and Alila Marea Beach Resort Encinitas will embody that same ethos when it debuts in Southern California.”
Situated along coastal bluffs and overlooking Grandview and South Ponto Beaches, Alila Marea Beach Resort Encinitas will be a luxury oceanfront hotel with 130 guestrooms, including 16 suites. Expected to open in early 2021, the resort will offer an ocean-view restaurant with rooftop patio, a pool with pool bar and an infinity-edge hot tub, a luxury Spa Alila and spectacular wedding and events venues, all with panoramic Pacific Ocean and lagoon views.
Also announced today is the appointment of Bob Harter as the new resort’s director of sales and marketing. Harter oversees the resort’s sales and marketing efforts while developing business strategies designed to successfully open the resort, drive revenue and exceed the resort’s business goals. Harter brings more than 25 years of experience in hospitality management and is a veteran sales and marketing leader in the San Diego’s luxury hotel market, most recently, serving as director of sales and marketing at L’Auberge Del Mar.
Designed by San Diego-based Joseph Wong Design Associates with interior design by Mark Zeff Associates, Alila Marea Beach Resort Encinitas will seamlessly blend into the bluffs with natural building materials and native plants, delivering on the brand’s reputation of innovative eco-design. With the hotel’s namesake, “Marea,” meaning “tide” in Italian and Spanish, the resort will provide a distinctly Southern California feel, with bespoke experiences inspired by the area’s natural landscape, as well as its vibrant surf and beach culture.
Alila Marea Beach Resort Encinitas will offer a signature Spa Alila, as well as the Alila Experience, a series of uniquely curated moments that integrate indigenous nature, traditional culture and the local community for an authentic destination experience. Other health and wellness-centered activities for guests will include surf and paddleboard lessons, cycling, hiking and beachside yoga. Additionally, the new resort will feature a roadside grab-and-go cafe? along Coast Highway 101 to serve guests as well as the North County Coastal biking, jogging and beach-going communities. To welcome locals and visitors alike, Alila Marea Beach Resort Encinitas will also offer a bike valet, electric vehicle charging stations and a new, publicly accessible staircase and walking path, which will provide direct access to the beach below the resort.
“We are honored to work with the Alila brand and Hyatt Lifestyle team to bring this oceanfront luxury resort to Encinitas in early 2021,” said John Kratzer, Chief Executive Officer, JMI Realty. “Our goal is to provide a destination that locals and travelers will treasure, and we’re confident the Encinitas community will be proud to share their unique energy and beautiful shoreline with the new resort.”
Guided by its purpose of care, Hyatt’s multi-layered Global Care & Cleanliness Commitment further enhances its operational guidance and resources around colleague and guest safety and peace of mind. More information on Hyatt’s commitment can be found here: hyatt.com/care-and-cleanliness
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
The hallmark of Alila hotels is the combination of innovative design and luxury in unique locations, set apart by an unprecedented level of private space, crafted artisanship, personalized hospitality, and bespoke journeys. Alila means “Surprise” in Sanskrit, which suitably describes the refreshing character of our properties and impressions of our guests when they stay with us. In support of sustainable tourism, Alila hotels adopt EarthCheck operating standards, integrating the natural, physical and cultural elements of their environments. To stay at any of Alila’s hotels and resorts is to embark on a destination experience – be it in recreating the flavors of the local cuisine, enhancing your well-being through ancient healing arts or the thrill of adventure sports, you will re-discover the luxury of living at Alila.
About JMI Realty
JMI Realty is a vertically integrated real estate company focused on lifestyle hotels with deep acquisition, development and ownership experience. JMI Realty has a current portfolio of nine hospitality assets, including the nearby Inn at Rancho Santa Fe and Omni San Diego, as well as the Kimpton Hotel Van Zandt in Austin, and the Curio Marquette in Minneapolis. In 1998, JMI Realty was appointed by the City of San Diego and the San Diego Padres to act as the Master Developer of the Ballpark District. JMI Realty's successful planning and implementation of the Ballpark District Master Plan resulted in over $3.0 billion of redevelopment, and is viewed nationally as a template for successful urban revitalization. Over the last two decades, JMI Realty has also been active in developing and acquiring hotel projects.
JMI Realty is led by John Kratzer and its construction efforts are headed by Jim Chatfield.
About Fenway Capital Advisors
Fenway Capital Advisors’ (FCA) disciplined approach to investing focuses on creating value through acquiring and repositioning assets in markets with strong fundamentals and positive growth characteristics across the Western U.S. Collectively, FCA principals have more than 50 years of industry experience, spanning multiple cycles, across all disciplines of the real estate industry, including acquisitions, asset management and development. The company’s aggregate transactions total over $335 million with nearly 2 million square feet currently owned. FCA is owned and led by Larry Jackel and Patrick Tribolet, both native San Diegans.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 20 premier brands. As of March 31, 2020, the Company's portfolio included more than 900 hotel, all-inclusive, and wellness resort properties in 65 countries across six continents. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top employees, build relationships with guests and create value for shareholders. The Company's subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences, vacation ownership properties, and fitness and spa locations, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination®, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Caption by Hyatt, Joie de Vivre®, Hyatt House®, Hyatt Place®, tommie™, Hyatt Residence Club® and Exhale® brand names, and operates the World of Hyatt® loyalty program that provides distinct benefits and exclusive experiences to its valued members.
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