Celebrity-Favorite The Whimsy Cookie Company Partners with Memphis Businesses to Bring New Items to the Menu
Memphis-based cookie franchise to add artisan coffee and award-winning candy offerings
July 14, 2020 // Franchising.com // MEMPHIS, Tenn. – The Whimsy Cookie Company, known for its secret sugar cookie recipe, is now adding coffee and caramel to their menu. Whimsy, alongside Memphis based J. Brooks Coffee Roasters have developed two roasts exclusive to the cookie company. In addition, the cookie franchise is partnering with Memphis famed Shotwell Candy Co. in an effort to propel all the brands forward across the USA.
Whimsy will be selling their two blends by the cup and in 12 oz. ground coffee bags in stores and online. The blends include Morning Whimsy, a light breakfast blend that has bright, citrus notes in a velvety body, and Magic Roast, a medium bean with pleasant stone fruit notes and a smooth milk chocolate finish. Both blends consisting of 100% specialty beans from Costa Rica and Peru.
“As a quality coffee roaster in the same hometown as Whimsy’s headquarters, we know our product will help Whimsy fans enjoy their treats even more,” Said John Pitman. “We are thrilled to help Whimsy bring our passion and expertise with quality coffee to their menu nationwide.”
Shotwell Candy Co, known for its addicting and gourmet caramel and toffee candies, is a national award-winning and acclaimed Memphis business. Shotwell Candy is the life’s work of Founder & Owner Jerrod Smith who started making caramel in his home kitchen at night after coming home from his day working as an attorney and after his family had gone to sleep. Family and friends pitched in when orders for their candies piled up and today the brand continues to gain popularity.
“One of the most important things to our brand is staying true to who we are, and we’re excited to partner with Whimsy because they also reflect these values,” said Shotwell founder Jerrod Smith. “They are dedicated to their products and devoted to their customers, and this is a great opportunity for us to work together with one common goal."
Capturing the hearts of all who take a bite of their famous cookies, Whimsy has become well-loved by people nationwide. Some of the most notable Whimsy fans include Reese Witherspoon, Emma Thompson, Tim McGraw, and Miranda Lambert. With specialties ranging from everyday sugar cookies, cookie sandwiches, gooey butter cookies, to any of the vast amount of themed or holiday-centered cookies, everyone is sure to find a treat that suits them.
“I couldn’t be more grateful to see all three of our local brands coming together during a crisis,” said Whimsy President John Kutac. “Whimsy Cookie Company is thrilled we have been able to work together to bring all of our hometown Memphis-based brands forward in 2020.”
Conceptualized in 2006 based off of a family-secret sugar cookie recipe, Laurie Suriff decided to launch a custom cookies business out of her family’s home in Memphis. The brand grew by word of mouth and became well-loved locally, even bringing in an order for Baltimore Raven’s themed cookies from Leigh Anne Tuohy, mother of former NFL player Michael Oher and famed by Hollywood blockbuster “The Blind Side.” Leigh Anne and her daughter, Collins, became huge fans of the brand and in 2012, Collins approached Laurie with the idea of joining talents to help Whimsy Cookie Company grow. Now co-owners, Laurie and Collins successfully moved the company to the “Whimsy House” in the heart of Memphis.
After a decade of establishing the brand and growing a cookie fan base, The Whimsy Cookie Company has developed a strong franchising model and has adapted during the current Coronavirus pandemic. Since launching the brand’s franchise opportunity in 2018, Whimsy has opened 8 franchise locations across the South and is actively looking to build the brand.
About The Whimsy Cookie Company
Founded in 2006 and franchising since 2018, The Whimsy Cookie Company is a petite bakery that specializes in custom cookies. Started by one mom in her kitchen, Whimsy is now co-owned by founder Laurie Suriff and Collins Tuohy Smith, as famed by the Hollywood blockbuster “The Blind Side.” Together, the duo has grown Whimsy from a one-woman-operation to a national favorite, with fans including Reese Witherspoon, Tim McGraw, and Miranda Lambert. Focused on delivering delicious treats with a personal touch, The Whimsy Cookie Company serves specialties ranging from chocolate chip buttercream sandwiches, cookies stuffed with Oreo, decorated sugar cookies, to any of the 8 flavors of the fan-favorite Whimsy Gooey Butter Cookies. Headquartered in Memphis, Tennessee, Whimsy has 8 franchise locations open and 12 in development across the South.
SOURCE Whimsy Cookie Company
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