Snoopy-Themed Birthday Parties Set for August 10 Across Dogtopia Daycares Nationwide
Fastest-Growing Pet Franchise also Launches Online Snoopy Lookalike Contest July 15
July 16, 2020 // Franchising.com // PHOENIX, Ariz. - As part of its partnership with Peanuts to commemorate the comic strip’s 70th anniversary, Dogtopia, one of the country’s largest and fastest-growing pet franchises, is throwing a nationwide birthday bash for Snoopy across its nearly 150 daycare centers on Monday, August 10. Leading up to the birthday bash, Dogtopia is hosting a Snoopy lookalike contest online starting July 15 until to August 9. Pet parents nationwide can submit photos of their furry friend for a chance to win a Peanuts prize pack at the Dogtopia website.
Along with the opportunity to win the grand prize, all entries will receive a special savings code to Hallmark’s online store, valid from July 27 to August 10. The discount will be good for 20 percent off all Peanuts cards, gifts and gift wrap for orders at Hallmark website and online orders picked up in the store.
“It’s been a pleasure working with the Peanuts team the last several months, and we are excited to bring even more fun to our daycare centers with the lookalike contest and birthday bash for Snoopy,” said Neil Gil, CEO of Dogtopia. “Snoopy embodies everything Dogtopia prides itself on – joy, playfulness, humor, and compassion – and the iconic canine’s birthday is the perfect occasion to celebrate our own furry friends and give back to our loyal pet parents.”
“Snoopy is a member of the Peanuts family just as much as his human counterparts, so it is only fitting that Dogtopia is throwing him this large-scale birthday celebration,” said Lindsay Martinez, Senior Vice President, North American Licensing and Partnerships, Peanuts Worldwide. “The love and care Dogtopia shows its pets and pet parents align perfectly with the core values of our brand and the relationship between Charlie Brown and Snoopy.”
Founded in 2002, Dogtopia is an early pioneer and innovator in the pet services industry, offering an experience focused on quality of care, safety and transparency in the market. With an emphasis on education, exercise and safe socialization for dogs, pet parents have the assurance of leaving their beloved furry family members in the hands of trained professionals in an environment created with the safety of dogs in mind.
Charles M. Schulz first introduced the world to the Peanuts characters in 1950, when the Peanuts comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. The new series Snoopy in Space launched on Apple TV+ on November 1, 2019. Peanuts animated specials and series air on major networks and streaming services, including ABC, CartoonNetwork.com and Boomerang in the U.S., Family Channel in Canada, and the WildBrain Spark network on YouTube. Fans also enjoy Peanuts through thousands of consumer products around the world, amusement parks attractions, cultural events, social media, and a daily comic strip available in all formats from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students. The Peanuts characters and related intellectual property are 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by family of Charles M. Schulz.
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