MADabolic Inks Deal to Open Strength-Driven Fitness Gym in Milwaukee
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MADabolic Inks Deal to Open Strength-Driven Fitness Gym in Milwaukee

Premier Strength-Driven Interval Training Brand Announces Signed Agreement for First Milwaukee Location

July 17, 2020 // // MILWAUKEE - MADabolic, the industry’s original strength-driven interval training franchise, announces a newly signed agreement to bring its concept to Milwaukee. This will be the first MADabolic location in Wisconsin. For local fitness enthusiasts looking for a new standard in group fitness, MADabolic has arrived. The gym will be owned and operated by a local franchisee.

“MADabolic isn’t just another fitness studio,” said a spokesperson for the local owner. “Offering the community a better version of intervals that take into account pace management and appropriate rest, Milwaukee is in for a whole new kind of fitness experience.”

Founded in Charlotte, N.C. by former professional hockey players, Brandon Cullen and Kirk Dewaele, MADabolic’s distinctive concept is the first of its kind. Rather than over-emphasizing cardio, MADabolic treats strength as its base. This purposeful approach provides unparalleled results through strength-driven interval training.

“Too often in today’s fitness culture, consumers are led to believe that more is always better, when in actuality, better is better, period,” said Cullen. “With this signed agreement, we are confident that the local owner will create a passionate, enthusiastic following in the Milwaukee market.”

MADabolic’s signature interval system is crafted entirely around work-to-rest ratios, which presents a challenging-yet-accessible environment for each client. Each 50-minute class includes a detailed description of the workout, an in-depth demonstration of each movement, and a carefully structured warmup to match the specific demands of the daily workout.

MADabolic believes in the value of routine, which fosters a results-driven culture of go-getters who value structure, accountability and results.

The signed agreement in Milwaukee comes as MADabolic continues to strengthen its system through franchising into key markets across the United States, including Arlington, Asheville, Atlanta, Austin, California, Charlotte, D.C., Greenville, Milwaukee, Pittsburgh, Raleigh and San Francisco. The fitness brand is actively seeking qualified franchise prospects with a genuine interest in strength and interval training, as well as a connection to their local fitness community. They should also be willing to be hands-on with their business and confident in their ability to make it stand out in their market using the tools, support and resources provided by the MADabolic corporate team.

Ideal MADabolic franchisees are driven and passionate individuals who value a team-oriented structure and prioritize professionalism above all.

About MADabolic

Founded in 2011 by former professional hockey players, Brandon Cullen and Kirk Dewaele, MADabolic sets a new standard for group fitness, where anyone can channel their inner athlete. Rooted in science and backed by years of athletic experience, MADabolic’s signature intervals are designed to torch body fat, increase strength and promote lean muscle.




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