Nathan’s Famous Partners With REEF to Expand Reach With Neighborhood Kitchens Nationwide
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Nathan’s Famous Partners With REEF to Expand Reach With Neighborhood Kitchens Nationwide

Brand will first launch in Manhattan with expansion across the US in coming months

JERICHO, N.Y. - (BUSINESS WIRE) - July 27, 2020 - Nathan’s Famous, Inc., the American tradition serving New York favorites for more than 100 years, announced today its partnership with REEF, one of the largest operators of neighborhood kitchens and logistics hubs in the United States. REEF Kitchens is a national network of 70+ neighborhood kitchens across 18 cities that allows food entrepreneurs, local restaurants, and national restaurant brands to open and quickly expand their delivery businesses.

"We’ve worked fervently to expand Nathan’s Famous to fans across the country, and this partnership with REEF Kitchens grows our footprint even more," states James Walker, Senior Vice President, Restaurants. “We look forward to beginning this journey with REEF in Manhattan, expanding our reach in the city we call home, and looking at future markets like Miami, Los Angeles, Portland and Minneapolis in the coming months.”

REEF’s Manhattan neighborhood kitchen is now serving Nathan’s Famous' new menu. Fans across the borough will be able to order Nathan’s via UberEats, Postmates and Grubhub, with DoorDash in August 2020. Menu items will include the brand’s world-famous hot dogs and crinkle cut fries, the NY Cheesesteak by Pat LaFrieda, as well as the brands new line of premium burgers and fried chicken sandwiches.

“We are thrilled to partner with Nathan’s Famous, an iconic brand synonymous with American tradition and the flavor of New York,” said Carl Segal, REEF’s COO. “REEF takes pride in helping brands scale to reach and serve more customers beyond their traditional brick and mortar locations, and we look forward to bringing Nathan’s world-famous hot dogs, fries, and burgers to new consumers through our Neighborhood Kitchens.”

About Nathan’s Famous

Nathan’s is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and fourteen foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Last year, over 700 million Nathan’s Famous hot dogs were sold. Nathan’s was ranked #22 on the Forbes 2014 list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013.

About REEF Technology

REEF’s mission is to connect the world to your block.?We transform underutilized urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences. With an ecosystem of 4,500 locations and a team of 15,000 people, REEF is one of the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States.?Together we are leveraging the power of proximity to keep our communities moving forward in a sustainable and thoughtful way.

Except for historical information contained in this news release, the matters discussed are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended that involve risks and uncertainties. Words such as “anticipate”, “believe”, “estimate”, “expect”, “intend”, and similar expressions identify forward-looking statements, which are based on the current belief of the Company’s management, as well as assumptions made by and information currently available to the Company’s management. Among the factors that could cause actual results to differ materially include but are not limited to: the impact of the COVID-19 pandemic, the status of our licensing and supply agreements, including the impact of our supply agreement for hot dogs with John Morrell & Co.; the impact of our indebtedness, including the effect on our ability to fund working capital, operations and make new investments; economic; weather (including the impact on the supply of cattle and the impact on sales at our restaurants particularly during the summer months), and change in the price of beef trimmings; our ability to pass on the cost of any price increases in beef and beef trimmings; legislative and business conditions; the collectability of receivables; changes in consumer tastes; the ability to attract franchisees; the impact of the minimum wage legislation on labor costs in New York State or other changes in labor laws, including regulations which could render a franchisor as a “joint employee” or the impact of our new union contracts; our ability to attract competent restaurant and managerial personnel; the enforceability of international franchising agreements; the future effects of any food borne illness, such as bovine spongiform encephalopathy, BSE and e coli; and the risk factors reported from time to time in the Company’s SEC reports. The Company does not undertake any obligation to update such forward-looking statements.

SOURCE Nathan’s Famous

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