Terminix Names Alex Ho Chief Marketing Officer
Experienced executive brings broad consumer marketing background
MEMPHIS, Tenn. - (BUSINESS WIRE) - July 31, 2020 - Terminix, a leading provider of termite and pest control services, with a purpose of protecting the pure joy of home, today announced that Alex Ho has been named chief marketing officer for its residential business.
In this role, Ho will oversee all aspects of the marketing function, including digital, brand, product management, pricing, and eCommerce platforms.
“Alex’s experience building high-performing marketing organizations at multiple Fortune 1000 companies uniquely positions him to guide the Terminix brand and our evolving marketing strategy,” said Kim Scott, president of Terminix Residential, a ServiceMaster (NYSE: SERV) company. “Alex has a proven passion for driving growth through the delivery of exceptional customer experiences and will be an outstanding addition to our leadership team.”
Ho, who was named to the Forbes CMO Next list in 2018, joins Terminix after eight years with American Greetings, where he most recently served as chief marketing officer. There, he reinvigorated the brand, its portfolio strategy, and its digital and eCommerce channels, and was responsible for the hugely successful “World’s Toughest Job” campaign, which drove record online sales and consumer engagement and won the 2015 Grand Effie for marketing effectiveness.
Prior to American Greetings, Ho served on the leadership team that created direct-to-consumer online auto insurance at Progressive Insurance, where he also built Progressive’s digital marketing capability and led brand development. He began his marketing career in brand management at Procter & Gamble and SC Johnson, where he was responsible for driving growth through many outstanding brands, including Windex®, Cascade®, and Raid®.
Alex actively supports the marketing community, most recently as part of Adweek’s Executive Mentor Program. Ho is a graduate of Case Western Reserve University in Ohio with a Bachelor of Science in chemical engineering. He received his MBA in marketing from the University of Michigan.
Terminix is a leading provider of residential and commercial pest control. Headquartered in Memphis, Tenn. Terminix services approximately 2.8 million customers in 24 countries and territories. Terminix provides pest control services and protection against termites, mosquitoes, rodents and other pests. Terminix is a business unit of ServiceMaster Global Holdings, Inc. (NYSE: SERV), a leading provider of essential residential and commercial services.
ServiceMaster Global Holdings, Inc. (NYSE: SERV) is a leading provider of termite and pest control, cleaning and restoration services in both the residential and commercial markets, operating through an extensive service network of more than 8,000 Company-owned locations and franchise and license agreements. The Company’s portfolio of well-recognized brands includes AmeriSpec (home inspections), Copesan (commercial national accounts pest management), Furniture Medic (cabinet and furniture repair), Merry Maids (residential cleaning), Nomor (European pest management), ServiceMaster Clean (commercial cleaning), ServiceMaster Restore (restoration and reconstruction), Terminix (termite and pest control) and Terminix Commercial (commercial termite and pest control). The Company is headquartered in Memphis, Tenn.
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