DQ Grill & Chill® Restaurant Coming to Milton
Seasoned Entrepreneur Announces New Site for Rock County
August 03, 2020 // Franchising.com // MILTON, Wisc. – Milton is in for a treat.
American Dairy Queen Corporation (ADQ), the legacy brand beloved for its mouthwatering meals and tasty treats, recently announced plans to bring a DQ Grill & Chill® restaurant to Milton. The restaurant is set to open at the end of the year.
Internationally recognized as the most fun-filled, fan-filled QSR brand to work at, eat at and treat at, the DQ Grill & Chill® flagship concept modernizes guests’ dining experience. Beyond soft-serve favorites, at DQ Grill & Chill® restaurants, DQ® fans can also enjoy made-to-order lunch and dinner options including GrillBurgers™, Chicken Strip Baskets and delicious hot sandwiches.
The forthcoming DQ Grill & Chill® location features a modern, open-air grill, separate “Grill” and “Chill” sections, comfortable booths, large wooden tables, warm lighting and upbeat music. The location will be locally owned and operated by Mike McKenna, a Milton resident and local entrepreneur.
“Over the years, I’ve seen a high demand among the community for a QSR brand to open its doors in Milton,” said McKenna. “I’ve always loved the DQ® brand and knew it would be the perfect addition to Milton. I’m thrilled to be the person to bring the joy of DQ®’s classic frozen treats and great food to the town and am looking forward to seeing the community’s excitement build as the opening gets closer.”
As an entrepreneur and knowing the area well, McKenna spotted an opportunity for a quick-service-restaurant in Milton and as a longtime fan of Dairy Queen, a grill and chill location was the perfect fit. McKenna has the experience and enthusiasm to represent Dairy Queen in Rock County.
What began as the 10-cent sale of an unknown frozen treat in 1938 quickly boomed into one of the most well-known companies of all time. Maintaining its recipe for success throughout nearly 80 years, the Dairy Queen® system has more than 7,000 locations worldwide and implementing its plan to add more than 70 new restaurants in the United States for 2019.
The brand is targeting 10 growth markets including: Sacramento, California; Baltimore; Orlando, Florida; Milwaukee; Tulsa, Oklahoma; Memphis, Tennessee; Albany, New York; Fresno, California; Charlotte, North Carolina; and New Orleans. Beyond these U.S. target markets, ADQ is franchising in territories across Canada and other international countries.
About International Dairy Queen, Inc.
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses and services a system of more than 7,000 locations in the United States, Canada and more than other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.
SOURCE International Dairy Queen, Inc.
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