CareBuilders at Home Signs Franchise Agreement in Metro Detroit
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CareBuilders at Home Signs Franchise Agreement in Metro Detroit

Home Healthcare Solutions Brand Coming Soon to Oakland County to Provide At-Home Care for Seniors to Age with Independence

August 11, 2020 // // DETROIT - CareBuilders at Home, a national network of private duty home care agencies providing non-medical care and comprehensive home health care solutions, announced today that it has signed an agreement to bring a new franchise location to Metro Detroit. The CareBuilders at Home in Metro Detroit will offer support with activities of daily living, errands, light housekeeping, medication compliance and more. Local resident Jeff Brown is the franchisee opening the new Metro Detroit location.

A longtime media executive, Brown has extensive experience in advertising sales with Fortune 500 media and technology companies like Gannet and TimeWarner. Early on in his career, Brown worked in medical and home healthcare sales, spending nearly eight years working for Baxter HealthCare. His background in client relations, sales and marketing equips him to operate the CareBuilders at Home of Metro Detroit. Born and raised in the area, Brown and his wife Katie are deeply connected to the local community through their church, children’s schools and volunteer activities.

“We are so excited to open a CareBuilders location in Oakland County, where our family has lived and worked for decades,” said Brown. “After years of working in corporate America, I knew it was time for me to take the next step. My parents and in-laws are aging, as are the parents of many of my friends. The need for home health care is booming especially today as folks are looking for safe alternatives to nursing homes and retirement communities. I’m honored to launch CareBuilders at Home in Detroit and excited to take this next step in my career.”

Started by individuals with over 30 years of home care experience, CareBuilders at Home is the non-medical home care division of ATC Healthcare, an industry-leading medical staffing franchise. CareBuilders at Home allows seniors to age with independence and dignity in their own homes – a growing need as families seek safe alternatives to nursing homes amid today’s pandemic. Caregivers with the brand are fully vetted, and services are available 24/7.

“Jeff is the perfect fit to bring CareBuilders at Home to Detroit. With his background in client relations and sales, as well as his personal experience caring for aging parents and in-laws, we are sure that residents in the area who need our services will benefit from his leadership and compassion,” said Avi Savitsky, director of franchise strategy. “We are eager to open as the need in Metro Detroit for at-home care continues to increase.”

As an extension of ATC Healthcare, CareBuilders at Home was founded seven years ago by longtime healthcare professionals. The brand specializes in creating individualized care plans, customized to the needs of the clients. Each location is able to assist with daily living through services such as assisting with mobility, medication compliance and assisting with hygiene. And, CareBuilders at Home doesn’t just offer help to senior citizens, but can also assist with the needs of new moms and clients who may need in-home care.

One of the leading franchise brands in home health care, CareBuilders at Home’s corporate support is a major differentiator to its franchise owners. CareBuilders at Home is also the only franchise model in its segment that takes on the full back-office needs for each franchise, so franchisees can focus on growing their business and meeting client needs. The back-office work corporate manages for its franchise partners includes client credit checks, invoicing, payroll for healthcare associates, receivables and more.

CareBuilders at Home is seeking qualified candidates who are mission-oriented and want to help individuals live a better life, have strong people skills, understand financials and how to run a business, and have a marketing and recruiting background.

About CareBuilders at Home

CareBuilders at Home, the home division of ATC Healthcare, is a national network of private duty home care agencies providing non-medical care and comprehensive home health care solutions to individuals across the nation. Backed by more than 30 years of experience in providing home care solutions and with 13 locations open today, CareBuilders at home offers individualized care plans to clients, including support with activities of daily living, errands, light housekeeping, medication compliance and much more. Each caregiver is thoroughly vetted and must pass a background check before providing care for clients.

The CareBuilders at Home franchise opportunity allows entrepreneurs to be a part of the growing home care industry, while being able to give back and help clients. The brand is expanding into new markets and has prioritized Michigan, Illinois, Texas (Dallas/Houston), the Bay Area, Pennsylvania and New Jersey.

SOURCE CareBuilders at Home



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