Robotic Lawn Mowing Arrives in Raleigh
High-tech Mowbot franchise brings future of lawn maintenance to Wake County
August 12, 2020 // Franchising.com // RALEIGH, N.C. - Mowbot, the nation’s premier robotic lawnmowing service, is opening a new location, Mowbot of Raleigh. Raleigh businessman Brad Schrum is partnering with Mowbot, a new, cutting-edge national franchise, and Husqvarna, the world’s leader in outdoor power products, to bring robotic lawnmowers to lawn-loving businesses and homeowners in the greater Raleigh area.
The small bot, which operates with GPS technology and artificial intelligence, lives in homeowners’ yards and runs entirely on battery power. The high-tech lawn service is disrupting the dirty $99.5 billion lawn care industry with its clean, green, and quiet solution to lawn mowing. It’s the perfect way for homeowners, campuses, recreational spaces, property management groups and homeowners’ associations to save time and the environment in caring for North Carolina’s grasses.
A lawyer by education, and a real estate developer by trade, Schrum is excited to add the title of franchise business owner to his accomplishments. Robotic technology is transforming the world, including changing the future of the lawn maintenance business.
“I look forward to growing the Mowbot franchise in the Triangle area,” said Schrum. “Between working directly with homeowners and existing landscape businesses, the growth potential to make lawn care more efficient is huge. I think folks will really appreciate watching a bot mow their lawns, so they are free to do other things.”
Mowbot’s benefits are especially attractive during the COVID-19 lockdown and the uncertainty surrounding the transmission of the virus. Mowbot eliminates reliance on traditional multi-person lawn crews who move from yard to yard. With the bot, there is no need to worry about social distancing and disease spread. Plus, the battery-powered bot’s quiet motor is a welcome alternative from the noisy blowers and mowers disrupting the workflow happening in home offices throughout Wake County.
Mowbot of Raleigh will be serving Wake Forest, Raleigh, Holly Springs, and Apex – all areas experiencing a boom in new residents. There are two other Mowbot locations serving southern Wake, Johnston, Durham, and Orange counties.
North Carolina-based businessmen Tony Hopp and Jeff Dudan founded Mowbot because they see the robot revolution that is coming. Also, the opportunity to be a major disrupter in the outdated and dirty lawn care industry that will benefit from a high-tech, environmentally friendly alternative.
“We are very excited to welcome Brad Schrum to the Mowbot family,” said Tony Hopp, Mowbot CEO. “There is so much growth in this area, and Brad is just the guy to introduce our robotic mowing service to a highly-educated and tech-savvy market. Folks in Wake County are going to love these bots and the freedom it gives them!”
Mowbot is headquartered in Durham, North Carolina, and was founded in 2017 by a proven team with experience building a vast network of home service franchises as well as building businesses around new and innovative technologies. The team has a unique background combining deep technical platform understanding with franchise operations. Mowbot comes to market with a proven franchisee support infrastructure and a business concept that is dedicated to providing robotic lawn care for residential and commercial customers in the most responsible and efficient manner.
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