The NOW Massage Sets Its Sights On Nashville
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The NOW Massage Sets Its Sights On Nashville

Massage Boutique Concept Plans To Open Five Locations In The Greater Nashville Area; First Two Locations to Open Over the Next Nine Months

August 13, 2020 // Franchising.com // Nashville, TN - The NOW Massage, a wellness brand transforming the therapeutic massage experience, announces plans to expand to the Greater Nashville area with five new locations. The first location, at 125 First Avenue North in Historic Downtown Franklin, is expected to open this fall.

“Nashville has become one of the premier places to live in the U.S. with a focus on healthy living, and we think the residents and visitors alike will find The NOW Massage to be a welcome addition to the community,” said Don Michael, president of The NOW Massage, headquartered in Los Angeles.

The NOW has reimagined the approachable luxury of a neighborhood spa with quality massages and custom enhancements that offer relaxation and healing. The boutique's clean aesthetic features natural materials and is heightened by the signature scent of their Jasmine Coconut candles.

Each NOW massage boutique uses canvas draping to separate therapy spaces creating an open, airy feeling that adds to the relaxing atmosphere. Massage therapists receive advanced training on The NOW’s custom services that go far beyond the traditional modalities and are designed specifically for stress relief, health improvement and relaxation.

At The NOW, guests can choose between three signature massage styles and pair their service with a variety of custom, exclusive enhancements. The Swedish-inspired options include: The NOW signature relaxation massage; The HEALER, an energy-balancing massage designed to reduce stress; and The STRETCH, a sports-inspired recovery massage. Guests can choose from custom enhancements such as herbal heat therapy, deep tissue, soothing eye masks, calm balm, and Gua Sha, a traditional Chinese medicine technique that uses smooth rose quartz tools to target specific areas of the body.

The NOW branded product line and custom jewelry collection, designed by Co-Founder + Chief Creative Officer Gara Post, is available at boutiques and online for guests who want to bring a piece of The NOW lifestyle home with them.

“This is the optimum time for a national expansion as we believe that self-care is a necessity not a luxury,” added Gara Post. “Guests of The NOW Massage will find a visit to the boutique is the perfect way to feel relaxed and recharged.”

Founded in 2015, The NOW Massage operates four locations in Los Angeles County with more than 50 new locations planned across the U.S including Atlanta, Austin, Chicago, Dallas, Denver, Ft. Lauderdale, Raleigh, and Scottsdale, AZ.

SOURCE The NOW Massage

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