Epcon Franchising Wins 2020 Franchise Innovation Award
2nd annual contest honors the best of the best in franchising
August 18, 2020 // Franchising.com // COLUMBUS, OHIO - Epcon Franchising won the Best Digital Campaign award in Franchise Update Media’s 2nd annual Franchise Innovation Awards.
The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand. Epcon won for its video mailer campaign, which used video and audio on a five-inch screen to enhance a traditional direct mail piece.
“We are honored to be recognized for this innovative marketing campaign,” said Rob Krohn, vice president of marketing at Epcon. “The video mailers were a unique way to establish credibility with high value prospects. We were able to choose specific videos to educate qualified individuals that were actively investigating the Epcon business opportunity, providing specific, targeted and valuable information to help guide them through their buying process.”
A jury of seven judges evaluated the innovation, objectives and results of more than 130 entrants. Franchise innovators, game-changers and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations and Human Resources. The 18 winners were chosen from among the four categories.
Epcon offers Franchise Builders the ability to access resources that have been developed over 30+ years. Epcon Franchise Builders benefit from proven home designs, development strategies, marketing resources, sales guidance, national buying programs and a network of industry professionals.
Headquartered in Dublin, Ohio, Epcon is one of America's largest home builders (Builder Magazine, 2020). For more than 30 years Epcon has integrated smart, innovative designs with the most desirable modern amenities that are popular with 55+ home buyers.
By leveraging its proven designs, technology and marketing and sales resources, Epcon Franchise Builders are given a competitive advantage to build smarter, maximize potential and scale faster.
About Franchise Update Media
Franchise Update Media been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two print magazines, four e-newsletters, four conferences, independent research, and books, all focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives.
Disclaimer: The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document. Certain jurisdictions require registration prior to the offer or sale of franchise. We do not offer franchises in jurisdictions where we are not registered (or exempt from registration). Epcon Communities Franchising, Inc. 500 Stonehenge Parkway, Dublin, Ohio 43017. Minnesota Franchise Registration No. F-3531.
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