Woofie’s Academy™ Pet Grooming School Wins Franchise Update Media 2020 Innovation Award
2nd Annual Contest Honors “Best of the Best” in Franchising
August 19, 2020 // Franchising.com // Ashburn, VA - Woofie’s Academy™, a first-of-its-kind professional pet grooming school, has been recognized for its “Most Innovative Employee Training” by Franchise Update Media in its second annual Franchise Innovation Awards.
Woofie’s®, a pet services franchise company, realized there was a void of highly qualified, mobile pet groomers and sought to rectify the problem by developing Woofie’s Academy™, a first-of-its-kind, professional pet grooming school, to train aspiring pet groomers to become exceptional mobile groomers.
Woofie’s Academy™ is the in-house, accelerated training program developed in partnership with the Paragon School of Pet Grooming, one of the top-rated grooming schools in the country. This multi-level program offers basic groomer training, advanced groomer certifications, and professional development opportunities through a web-based study program and hands-on experience. Students accepted into the program learn how to professionally groom animals in a mobile environment, with a focus on pet safety, customer service, and professionalism. The training program also incorporates hands-on experience by working with local animal rescue groups and shelters such as the Friends of Homeless Animals. Upon successful completion of the program, students will have employment opportunities with Woofie’s corporate office or at one of its franchise locations.
Franchise Update Media conducted its second annual Franchise Innovation Awards contest to identify and recognize franchisors who have developed the most original and successful innovative strategies and tactics to build their brand. Woofie’s Academy™, developed in 2019 and founded by pet care services brand, Woofie’s®, was chosen among a field of more than 130 entrants.
“We are honored to have been recognized in the Franchise Update Media Innovation awards,” says Amy Reed, Co-Owner & Co-Founder of Woofie’s® and Woofie’s Academy™. “We started Woofie’s Academy™ to help create a pool of talented mobile groomers for our franchisees and we could not be happier with the results. Not only are our franchisees benefiting from the inception of Woofie’s Academy™, we are helping aspiring groomers learn their craft.” Amy adds, “Woofie’s Academy™ facilitates the training of professional pet groomers and bathers in a mobile environment. Brought to market in only 4 months, franchisees now have a pool of professional bathers and groomers to choose from that are highly qualified and trained to work in a mobile environment. Since its inception, Woofie’s Academy™ has also helped to improve the Woofie’s® franchisees’ unit level economics.”
Seven judges evaluated the innovation, objectives, and results of the contest entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources. Eighteen winners were chosen from among the four categories with each winner receiving a profile in Franchise Update magazine. Woofie’s Academy™ won 1st place for ‘Most Innovative Employee Training’ in the Human Resources category.
Founded in 2004 and franchising since 2018, Woofie’s® is a franchise in the professional pet care services industry that is the first to offer the combined services of pet sitting, dog walking and mobile pet spa services. They are further distinguished by their completely customizable amenities and their focus on personalized customer support and community service with local shelters. Woofie’s® also offers Pet Tech First Aid/CPR classes and in 2019 they launched the Woofie’s Academy™ grooming school. Today, there is one corporate location open and operating in Ashburn, Virginia and three franchisee-owned locations that service the Reston-Herndon, Leesburg and South Riding-Aldie communities.
About Franchise Update Media
Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two print magazines, four e-newsletters, four conferences, independent research, and books, all focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives.
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