Pirtek Reading Road Prospers Under New Ownership
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Pirtek Reading Road Prospers Under New Ownership

Budding Franchisees Take Reins and Set Sights on Success

August 26, 2020 // Franchising.com // Cincinnati, Ohio - The Cincinnati metropolitan area is the fastest growing economic hub in the Midwest. Its commercial output is rapidly increasing, supported by equally fast population growth. As Ohio's largest city and the nation's 29th-largest metropolitan area, Cincinnati is home to a robust assortment of manufacturing companies. The region is also home to prominent construction, marine, recycling & scrap businesses.

Taking notice of the many potential customers in the area, and it's growing industries, Todd & Wendy Cleveland recognized the importance of their local Pirtek Service and Supply Center; Pirtek Reading Road. It was evident that the services the center offered would continue to be necessary to support the direction that the city was moving.

When looking for a new business venture, Todd & Wendy were drawn to the Pirtek USA brand by what Todd describes as the "very specific service" that they offer. He explains that since Pirtek provides maintenance, support, and products to their customers not found anywhere else, that he believes it would be difficult for competitors to match them. "I really like that Pirtek is the "expert" in hydraulic and industrial hose repair," says Todd.

The only franchise brand of its kind in the United States, Pirtek USA specializes in hydraulic and industrial hose services through its locations throughout the country. Pirtek USA team members are available 24/7 to provide on-site repairs to hydraulic and industrial hoses, thanks to the company's specially equipped Mobile Service Vehicles. Pirtek boasts more than 400 franchise locations in 23 countries around the world, including more than 92 in the United States.

Todd and his wife, Wendy's backgrounds have equipped them with the experience to succeed in their new endeavor. They have owned and operated 3 other businesses over the years, and both have served in medical & pharmaceutical sales roles. According to Todd, the skills they've learned along the way will be beneficial when growing their customer base and cultivating leads for new projects.

Over the last couple of years, Todd has been in contact with the previous owner of Pirtek Reading Road and has been planning his eventual purchase of the business. During that time, he has gathered information about the Pirtek national accounts that are nearby - and will need his services. He has also set his sights on new customers that he plans to win over, such as a prominent recycling and metals consumer.

Located at 3478 Hauck Rd. Suite E, in Cincinnati OH 45241, Pirtek Reading Road is a Tier 1 business under Pirtek’s franchise structure. This requires a franchisee to have a full Service & Supply Center staffed with six team members and at least two Mobile Service Vehicles. Pirtek’s Tier 2 mobile option enables entrepreneurs to start a franchise at a lower point of entry. Under Tier 2, a franchisee can keep the inventory in a small warehouse or storage facility and lease two vehicles. While Tier 2 owners are expected to advance to a Tier 1 location in three years, they also have the option of bypassing this step to open as a Tier 1 model from the beginning.

Since taking over Pirtek Reading Road in early July, Todd & Wendy have spent the last couple of months getting acquainted with their employees and tailoring the business to fit their vision. Todd says that they have received "great support" from the Pirtek USA management team. He is enjoying being a part of the Pirtek USA family, and also likes the business-to-business aspect of the franchise.

Todd & Wendy acknowledge that their team members are the face of the business. They value employees that have a "can-do" attitude and will always put the customer's needs first. Todd says that his goal is to exceed his customers' expectations. In his words, "he is now in the business of selling the value of time and money, because the more a customer's equipment is down, the more earnings that they will lose." He says he understands that fixing a piece of equipment is also restoring cash flow related to that machine.

Todd & Wendy's outlook for the future is very optimistic. They have a plan to grow the business and increase revenue by 50% in the first year. They want to ultimately become one of the top 5% of Pirtek Centers in the US.

About Pirtek USA

Pirtek USA provides the fastest hydraulic hose replacement and industrial hose repair service with onsite mobile and service centers throughout the United States. Our ETA 1-hour on-site hose service, available 24/7, is a simple solution that minimizes equipment downtime and eliminates the need for our customers to leave their job site or facility to locate new hydraulic hoses and hydraulic fittings. We'll Keep You Operating!




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