The Halal Guys Announces New Website Launch
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The Halal Guys Announces New Website Launch

New site designed to support brand growth, enhance digital presence

September 24, 2020 // Franchising.com // New York, NY - The Halal Guys, the fast-casual restaurant famous for pioneering American halal food, is today announcing the launch of its new website to complement the brand’s ongoing growth and innovation.

The Halal Guys developed its new website in partnership with Gourmet Marketing to enhance the online user experience and simplify and improve functions such as online ordering for catering and delivery, regional restaurant accessibility and communications with franchisees.

The modern, user-friendly website offers a platform that will continuously inform and educate customers, as well as current and prospective franchisees with the latest company news and services. The updated look and feel of the website serve as a nod to The Halal Guys’ roots as an urban food cart on the streets of New York City.

“We wanted to launch a new website that will better support our customers and team and help us connect with our fans around the world,” said Margaret Carrera, chief development officer of The Halal Guys. “Our new site will provide a better, more engaging experience with our fans and will also support our sustainable growth for years to come.”

The website includes new features such as a weekly blog, individual location pages to present useful information about each restaurant and convenient ordering links and will soon host an online swag shop, allowing customers to purchase branded t-shirts, hoodies, hats/caps, water bottles, laptop covers and more.

In addition, the updated Our Story page gives visitors a new look into the history of The Halal Guys. The brand’s loyalty program is also better supported with clear and accessible resources to inform members about the exciting perks and benefits. With more than 65,000 members, The Halal Guys’ rewards program gives fans the opportunity to redeem points for free platters, birthday rewards and other exclusive offers. The new website also gives fans access to purchase revamped gift cards with a variety of fresh new designs and stay up-to-date on the company’s latest COVID-19 safety protocols with a new button on the homepage.

The Halal Guys, which now operates 95 locations worldwide, continues to expand its U.S. and international presence through increased franchise locations. In March 2020, the brand also announced a partnership with CAA-GBG to bring its food products to grocery stores and retailers through consumer packaged goods.

About The Halal Guys

The Halal Guys grew from humble beginnings as a food cart on the streets of New York City to a global icon known as the largest American halal street food concept in the world. The food cart was first parked on the corner of 53rd and 6th Avenue in 1990 by three like-minded men from Egypt who came to America in search of a better life. When the founders noticed many Muslim cab drivers in New York City were looking for a place to buy halal food in Manhattan, they created their first food cart that quickly grew into a leading destination for American halal fare. In 2014, The Halal Guys began expanding its authentic halal cuisine from the food cart into restaurants and now operates more than 90 locations within the United States, Canada, Indonesia, South Korea and the United Kingdom. For more information, visit The Halal Guys website or connect on Facebook, Instagram and Twitter.

SOURCE The Halal Guys

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