Local Couple, Firefighter Open Third Firehouse Subs® in East Idaho
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Local Couple, Firefighter Open Third Firehouse Subs® in East Idaho

November 04, 2020 // Franchising.com // IDAHO FALLS, Idaho - Firehouse Subs® announces the grand opening of its third location in East Idaho under the ownership of Firehouse Subs Franchisees Chris and Natalie Morris. The restaurant is located at 3419 S. 25th East in Ammon, Idaho, and will open its doors to the public on Wednesday, November 4 at 10:30 a.m.

East Idaho natives, Chris and Natalie opened their first Firehouse Subs in Idaho Falls in February of 2019 and acquired the Pocatello location September the same year. Chris remains a Fire Captain at Idaho National Laboratory, and together the couple provide hot and hearty subs made with heartfelt service to guests across their communities while raising three young sons.

“As a firefighting family and a family business, we’re so honored to continue spreading the mission of Firehouse Subs and Firehouse Subs Public Safety Foundation with our third location,” said Natalie. “We’re approaching two years as part of the Firehouse family, so it’s exciting that we’ll get to show even more of our neighbors how proud we are to serve them.”

The Ammon Firehouse Subs restaurant is open from 10:30 a.m. to 9 p.m. seven days a week. The restaurant will offer steamed-to-perfection subs to go via online ordering through the Firehouse Subs app or website, call-in phone orders or takeout service at the counter inside. Additionally, the restaurant’s Rapid Rescue rack will be located just inside the door for easy and quick access, and curbside delivery will also be available. Third-party delivery and in-house catering services are also offered to guests to accommodate occasions of all sizes, from office meetings to family gatherings. Following state and local regulations, the dining room will be open at half capacity.

The Morrises are dedicated to sharing the brand’s commitment to giving back through Firehouse Subs Public Safety Foundation, which has granted more than $300,000 in Idaho. A portion of every sale at any Firehouse Subs in the U.S. benefits the Foundation, allowing the Foundation to achieve its mission of providing lifesaving equipment, funding and education to first responders and public safety organizations across the country.

Firehouse Subs serves a variety of hot specialty subs, piled high with premium meats and cheeses that are sliced fresh daily in-restaurant and steamed together to bring out the ingredients’ natural flavors, served “Fully Involved®” with fresh produce and condiments. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

Founded by former firefighting brothers, the restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by local fire departments. It boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas, featuring the splash pad at McCowin Park, hometown heroes from Ammon Fire Department and depiction of the Ammon Firehouse Subs’ manager’s dog, Red. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,180 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $53 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $3 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

About Firehouse Subs

Firehouse Subs® is a fast-casual restaurant chain with a passion for hearty and flavorful food, heartfelt service and public safety. Founded in Jacksonville, Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the brand is a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America and Firehouse Subs suppliers will together donate a portion of purchases at Firehouse Subs locations to the Firehouse Subs Public Safety Foundation for the purchase of lifesaving equipment, with a minimum donation of $1 million. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. Based on recent Technomic Ignite consumer data, Firehouse Subs is currently ranked America’s No. 1 Favorite Fast-Casual Chain, America’s No. 1 Favorite Sandwich Chain and America’s No. 4 Favorite Chain overall. In 2019, Firehouse Subs was named the No. 1 brand in the restaurant industry that “Supports Local Community Activities” and ranked No. 1 among Fast Casual brands in the categories of Food Quality, Taste and Flavor, and Service and Hospitality in Technomic’s Consumer Brand Metrics rankings.

Enjoy more subs. Save more lives. To learn more, visit https://www.firehousesubs.com.

Quick Facts:

  • More than 1,180 restaurants in 46 states, Puerto Rico, Canada and non-traditional locations
  • $53+ million granted to public safety organizations via Firehouse Subs Public Safety Foundation®
  • Headquartered in Jacksonville, Fla.

SOURCE Firehouse Subs

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Media Contact:

Carey Jester
Firehouse Subs
904.606.5444
pr@firehousesubs.com

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