MoneyMailerUSA Acquires The Inside Coup, Expanding Reach To Meet Consumers' Needs For More Savings
Deal combines two leaders in local marketing to meet consumers’ needs for more savings
November 16, 2020 // Franchising.com // ROLLING MEADOWS, ILL. - MoneyMailerUSA, Inc., a Local Marketing Solutions Group Inc. company, has acquired the assets of The Inside Coup, an advertising publisher of a hyper local, direct mail magazine and digital platform impacting small business growth. The acquisition expands the national distribution footprint of Money Mailer, a 40-year leader in full-service direct marketing and national distributor of local savings and deals, in the mid-atlantic, southeast and desert southwest markets.
The Inside Coup is a company that combines a promotional publication with the content and feel of a local editorial magazine and provides business and local events the opportunity to create a powerful identity. The acquisition adds a wealth of talent to the Money Mailer team. David Sliman, The Inside Coup’s founder and CEO, will join the Money Mailer executive team as Senior Vice President, Corporate Sales and will report to Tom Baber, CEO of Money Mailer.
“This combination of services and talent will serve to grow Money Mailer’s coverage and provide a wide array of channels for companies to reach their customers,” said Tom Baber. “Consumers want companies to provide the means to save them money on their purchases, and Money Mailer is meeting that need and now will provide that to more consumers through an expanded geographic footprint.”
LMSG acquired Money Mailer, based in Chicago, in April 2020. Inside Coup, based in Phoenix, will now be combined into Money Mailer’s operations.
SOURCE Money Mailer
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