Knoxville-Based Restaurateur and Veteran Firefighter Partner to Open First Firehouse Subs® in Crossville, Tennessee
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Knoxville-Based Restaurateur and Veteran Firefighter Partner to Open First Firehouse Subs® in Crossville, Tennessee

November 24, 2020 // // CROSSVILLE, Tenn.- Firehouse Subs® announces the grand opening of its first location in Crossville, Tennessee under the ownership of Firehouse Subs Franchisees James Blake and Robbie Carroll. The restaurant is located at 424 Obed Plaza in Suite 3, and will open its doors to the public on Saturday, November 21.

This is the eighth restaurant for Blake, who opened his first Firehouse Subs in Knoxville in 2006. Carroll has been a part of Blake’s team since 2007, when he began working in the restaurant part-time during his off days as a local firefighter. After 27 years firefighting, Carroll joined Blake full-time, working his way up to district manager, and now, managing partner at his Crossville Firehouse Subs location. Together, Blake and Carroll make an award-winning team. Blake was recently awarded the Axe Award for Mid-Atlantic Franchisee of the Year by Firehouse of America, in recognition of his high performance.

“After 10 years of working together, I’m honored to partner with James and bring our new Crossville neighbors the highest level of heartfelt service,” said Carroll. “With several decades of combined experience in firefighting and the restaurant industry, I believe together we have a lot to offer our guests, and it’s a true joy to serve them hot and hearty subs while supporting our community.”

Blake and Carroll are dedicated to sharing the brand’s commitment to giving back through Firehouse Subs Public Safety Foundation, which has granted more than $2.3 million in Tennessee. A portion of every sale at any Firehouse Subs in the U.S. benefits the Foundation, allowing the Foundation to achieve its mission of providing lifesaving equipment, funding and education to first responders and public safety organizations across the country.

The Crossville Firehouse Subs restaurant is open from 10:30 a.m. to 9 p.m. seven days a week. The restaurant will offer steamed-to-perfection subs to go via online ordering through the Firehouse Subs app or website, call-in phone orders or takeout service at the counter inside. Additionally, the restaurant’s Rapid Rescue rack will be located just inside the door for easy and quick access, and curbside delivery will also be available. Third-party delivery and in-house catering services are also offered to guests to accommodate occasions of all sizes, from office meetings to family gatherings. Following state and local regulations, the dining room will be open at limited capacity.

Firehouse Subs serves a variety of hot specialty subs, piled high with premium meats and cheeses that are sliced fresh daily in-restaurant and steamed together to bring out the ingredients’ natural flavors, served “Fully Involved®” with fresh produce and condiments. In addition to its signature subs, the restaurant offers a variety of catering options from sandwich and dessert platters to salads and snacks to fuel any occasion.

Founded by former firefighting brothers, the restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by local fire departments. It boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas, featuring Crossville Fire Department, Cumberland Fire Department and the famous Minister’s Treehouse. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,180 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

In 2005, the Firehouse Subs founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $53 million to hometown heroes in 49 states, Puerto Rico and Canada. Each restaurant recycles five-gallon pickle buckets, available to guests for a $3 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation.

About Firehouse Subs

Firehouse Subs® is a fast-casual restaurant chain with a passion for hearty and flavorful food, heartfelt service and public safety. Founded in Jacksonville, Florida in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot and hearty subs piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation®. The founders are the real deal, the food is their creation and the brand is a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America and Firehouse Subs suppliers will together donate a portion of purchases at Firehouse Subs locations to the Firehouse Subs Public Safety Foundation for the purchase of lifesaving equipment, with a minimum donation of $1 million. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. Based on recent Technomic Ignite consumer data, Firehouse Subs is currently ranked America’s No. 1 Favorite Fast-Casual Chain, America’s No. 1 Favorite Sandwich Chain and America’s No. 4 Favorite Chain overall. In 2019, Firehouse Subs was named the No. 1 brand in the restaurant industry that “Supports Local Community Activities” and ranked No. 1 among Fast Casual brands in the categories of Food Quality, Taste and Flavor, and Service and Hospitality in Technomic’s Consumer Brand Metrics rankings.

Enjoy more subs. Save more lives. To learn more, visit

Quick Facts:

  • More than 1,180 restaurants in 46 states, Puerto Rico, Canada and non-traditional locations
  • $53+ million granted to public safety organizations via Firehouse Subs Public Safety Foundation®
  • Headquartered in Jacksonville, Fla.

SOURCE Firehouse Subs



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