Planet Fitness Southeast Franchise Group Hits Major Growth Milestone, Announces 100th Club Opening
Sunshine Fitness is Planet Fitness’ first franchise group and it continues to experience steady growth across the Southeast amid pandemic with plans to open nearly 15 more clubs in 2021
December 17, 2020 // Franchising.com // ORLANDO, Fla. - Sunshine Fitness Growth Holdings, LLC (“Sunshine Fitness”), a leading owner and operator of Planet Fitness clubs in the Southeast United States backed by TSG Consumer Partners (“TSG”), today announced its 100th Planet Fitness club opening with new locations simultaneously opening in South Carolina and North Carolina.
“Opening our 100th club during this challenging year is not only a testament to our franchise group, but also the desire of the communities to prioritize physical and mental wellness as an essential part of their lives,” said Shane McGuiness, co-owner and CEO of Planet Fitness Southeast. “In 2021 we will continue bringing jobs to local economies, while prioritizing the health and safety of our members and employees.”
Since March, Sunshine Fitness has focused on adapting to the current pandemic while maintaining plans for expansion. Additionally, Planet Fitness has taken several steps to strengthen existing cleanliness policies, introduced touchless check-ins and “Social Fitnessing,” created its Clean Thumb Club™ policy, and implemented a “crowd meter” available on the Planet Fitness app for customers to see capacity levels in real time.
Sunshine Fitness has been one of the fastest growing Planet Fitness franchisees in the U.S. and has opened 12 new locations since the start of 2020 with strong plans to open 13 additional clubs in communities across the Southeast in 2021. The momentum is driven by the more than 113 million check-ins to Planet Fitness since May 2020, when gyms were cleared to reopen by local officials after the pandemic forced their doors to close.
SOURCE Planet Fitness
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