Bloomin’ Blinds Opens First Location in South Portland Alongside Rapid Expansion Efforts
Leading Window Treatment Franchise Pinpoints Oregon for Development; Looks to Expand in Suburban Metro Areas with Over a Dozen Territories Available
December 30, 2020 // Franchising.com // PORTLAND, OR - Bloomin’ Blinds, the leading window treatment franchise, opened its first franchise in South Portland in early December, marking aggressive expansion efforts in nearby metro areas. As the only franchise concept in the space to offer both window treatment and repair services, Bloomin’ Blinds plans to bring at least a dozen new franchisees to the state over the next five years. The brand is specifically targeting expansion in Portland, Eugene, Salem, Beaverton, Bend, Medford, Corvallis and Klamath Falls, among others. Having seen demand for services skyrocket during the pandemic, Bloomin’ Blinds set aggressive goals for new franchises in 2020 and is ready to ramp up its growth plans and continue breaking into new states.
The development phase hones in on Portland and nearby metros, hot off of its first location opening South Portland in Q4. The state provides ample growth opportunity for the brand, as there has been an uptick in demand for home improvement projects during the pandemic, and is home to many booming and up-and-coming suburban areas.
“Portland is a hub for young people and families, some even moving into their first homes, making it a great place to land and grow the business” said Lindsay Krinke, owner of Bloomin’ Blinds South Portland. “Currently, there aren’t many blind repair and installation businesses servicing Greater Portland, and in light of opening amid the pandemic, I’ve found it helpful that Bloomin’ Blinds is a mobile franchise - we’re able to open quickly and assist homeowners without missing a beat.”
Known for delivering a superior customer experience, Bloomin’ Blinds offers both window treatment and repair options with the ultimate goal of helping complete a homeowner’s vision from start to finish. The brand has invested in technology that allows the customer to feel safer ahead of a consultation, as the dispatched vehicle is GPS tracked and the mobile app displays a headshot and bio of who will be arriving for the service.
“Portland has long been a targeted growth goal for the franchise,” said Kelsey Stuart, the CEO of Bloomin’ Blinds. “Our corporate office is in Texas, so expanding out to the coasts is a testament to the strength of the brand and company culture. We’ve nailed down our processes for pinpointing great franchise partners who are able to cultivate strong connections with their community and create a positive name for the brand in new states.”
SOURCE Bloomin’ Blinds
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