Scenthound Franchise Selects 919 Marketing Company To Lead National Franchise Development Strategy
Routine Dog Care and Grooming Franchise Collaborates with National Franchise Marketing and Public Relations Agency to Draw New Franchise Leads and Increase Brand Awareness
January 21, 2021 // Franchising.com // Scenthound, a routine dog care and grooming franchise, began a new partnership with 919 Marketing, an award-winning national franchise marketing and franchise PR agency, to lead its franchise recruitment marketing programs. Specifically, Scenthound partnered with 919 Marketing to recruit qualified franchisees to join the brand as it grows across the United States.
The Scenthound concept was founded in 2015 after Tim Vogel, CEO of Scenthound, spent over 10 years in the dog grooming business, where he got a first-hand look at the shortcomings and lack of education within the industry. With Scenthound, Vogel made it his mission to provide well-rounded and affordable care to pet parents and their pets. Creating the nation’s first-ever membership-based, wellness-focused dog grooming business, Scenthound is disrupting a $99 billion industry - and is excited to bring on franchisees who are also looking to make some waves.
“Our goal is to attract entrepreneurs who are interested in growing and diversifying their already impressive portfolios,” said Vogel. “Our partnership with 919 Marketing will allow us to reach and engage the best candidates to join our pack. We are particularly excited about their 919 Insights data analytics platform. Through clear insights, we will be able to make decisions based on numbers and not assumptions. We are confident 919 Marketing will help us expand our brand awareness across the United States.”
“We are excited to work with the Scenthound team to tell their brand story to the world,” says 919 Marketing Founder and CEO, David Chapman. “We have a passion for growing franchise brands. With our marketing analytics platform, we look forward to helping Scenthound reach their aggressive franchise sales goals.”
Scenthound’s goal is to expand to over 250 “Scenters” in the next three years. With eight locations open, 9 scenters projected to open during the first quarter of this year and an additional 18 units sold so far- the brand is clearly channeling its inner David in a Goliath industry.
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