Chicken Salad Chick Opens 37 New Locations And Achieves Significant Systemwide Sales Increases In 2020
Chicken salad restaurant concept signs nine franchise agreements to develop 23 new restaurants amid an unprecedented year
February 03, 2021 // Franchising.com // Auburn, AL - Chicken Salad Chick announced today that it opened 37 new restaurants in key target markets throughout 2020 - including seven in Texas, five in Georgia, three in Louisiana, two in Arkansas, as well as its first location in Indiana - resulting in a 22% increase in unit count year-over-year. The brand also signed nine franchise agreements to develop 23 new restaurants over the next several years in states such as North Carolina, Virginia and Louisiana. Notably, three of the nine new agreements were signed by existing franchise owners seeking to expand their established commitments with Chicken Salad Chick, reinforcing the brand’s resilience and viable positioning within the fast casual space. In addition to this impressive growth, Chicken Salad Chick is reporting $175.1 million in systemwide sales, a +17.1% increase over 2019.
“This year will go down in history as one of the most challenging that the restaurant industry has ever faced; to say that we are deeply humbled and grateful for what we’ve been able to accomplish would be an understatement,” said Scott Deviney, CEO of Chicken Salad Chick. “From feeding thousands of essential workers on the frontline to renting refrigerated trucks and delivering our chicken salad in bulk to local communities - none of our success would be possible without our creative and talented franchise owners, employees and corporate team, as well as our devoted and loyal guests. We are eternally thankful to every single person who supported our local restaurants, and we’re looking forward to a successful year ahead.”
Chicken Salad Chick attributes its united purpose of spreading joy, enriching lives and serving others as the driving force behind its ongoing growth and success through an unprecedented year. The brand donated more than 20,000 free meals to frontline workers in hospitals, police and fire departments, grocery stores and more. Then, with the closures of restaurant dining rooms across the country in early 2020, Chicken Salad Chick quickly mobilized its operations and pivoted to an off-premise dining model that included takeout, drive-thru, curbside pickup and third-party delivery at select locations to continue serving guests in local communities. For locations without prototypical drive-thrus, Chicken Salad Chick and its franchise owners instituted pop-up drive-thrus, as well as devised a community drop-off program where preorders of pre-portioned one-pound and half-pound containers of Chicken Salad Chick’s 12 chicken salad flavors, called Quick Chicks, could be collected and then delivered in bulk to designated communities on a scheduled day. These grassroots efforts, deeply ingrained in the Chicken Salad Chick’s brand DNA since the beginning, helped to fuel the fast casual concept’s recovery and contributed to its overall system sales increases in 2020.
SOURCE Chicken Salad Chick
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