D1 Training Inks Multiple Signed Agreements Bringing Eight New Facilities to Florida
Fitness Franchise Accelerates Expansion Across State, Continues to Target Key DMAs for Further Growth
February 10, 2021 // Franchising.com // JACKSONVILLE, Fla. - D1 Training has announced five new agreements that will bring eight facilities to Florida in 2021. The state proves to be a prime area for expansion as D1 builds on the incredible success of its four existing training facilities, including the recently opened location in Deerfield Beach. The new agreements contribute to the brand’s overall explosive nationwide growth - now with 165-plus awarded territories in just three short years since transitioning to a franchise model.
The first agreement is a multi-unit deal in which franchisee Conor Blount will launch two locations - one in St. Johns and another in East Jacksonville. Spearheading the second multi-unit agreement are franchisees Jaylen Watkins, Sammy Watkins, and Tre Boston who are set to open two locations with one planned for Fort Myers and the other for Cape Coral. Franchisees Patrick and Amina Anderson signed a single-unit agreement and will be leading the development for East Colonial’s first ever D1 Training location. Kenny and Patricia Farrell have signed for two-units in Jupiter and Wellington. And, rounding out the development news, is a new franchisee who is looking to open in Tallahassee. D1 Training continues to seek qualified franchise partners in additional target development cities throughout the state including Gainesville, Hialeah, Miami, Port Charlotte, Port St. Lucie, Saint Petersburg, and Tampa.
“With many of our franchises located in regions around our flagship facility in Nashville, it leaves plenty of room and opportunity for national expansion - and, that’s exactly what we’re doing,” shared Dan Murphy, Chief Operating Officer of D1 Training. “The pandemic caught everyone off guard, so we took it as an opportunity to reevaluate and improve our development strategy. There’s an unwavering demand for both high-quality adult fitness training and student athletes looking for resources to up their game. All of this, coupled with an open real estate market, is taking our development to the next level. Despite 2020’s challenges, we’re pushing forward with growth and continuing to help people achieve their dream of owning their own business. In Q4 2020, Medon and Paula Michaelides launched Florida’s newest location in Deerfield Beach, and they will no doubt help us make D1 Training a household name across the entire state.”
D1’s ability to innovate and adapt throughout the pandemic has allowed the brand to remain steadfast and focused on growth. By accelerating the launch of its D1toU online, virtual training app and remote program in partnership with TrainHeroic, franchisees felt supported in their ability to continue servicing their communities. As facilities began to safely reopen across the nation, its newly secured vendor partnerships with Sorinex Equipment, Plae and Zybek are providing D1 with a unique competitive advantage. Despite the challenges of the pandemic, the brand is up 81 percent in systemwide revenue, year-over-year.
All locations offer five age-based programs including Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18), Boot Camp (adults), and Strength Training (adults). Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance guide, strength program, core and conditioning, and cool down. Outside of group workouts, D1 Training offers one-on-one training with world-class coaches. The goal is simple: to continue to train athletes who are dedicated to their sport or their fitness goals, regardless of age or athletic background.
SOURCE D1 Training
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