Great Clips® Announces Partnership With Fan Controlled Football League
Great Clips becomes the “Official Hair Salon of Fan Controlled Football” for league’s inaugural season
February 10, 2021 // Franchising.com // MINNEAPOLIS - Great Clips, Inc., today announced a new strategic partnership with Fan Controlled Football (FCF), the only professional sports league that empowers fans to call the plays in real-time. For the league’s inaugural season, which kicks off on February 13, at 8:00 p.m. ET on Twitch, Great Clips, the world’s largest salon brand, will become the “Official Hair Salon of Fan Controlled Football.”
Working with Fan Controlled Football, Great Clips will integrate its brand into a variety of in-game and post-game programming focused on recognizing and highlighting great plays and players.
During live games on Twitch, Great Clips will become the official sponsor of instant replays, referred to as “Great Clips.” Each week, fans will have the opportunity to vote for the best play of the week as part of the “Great Clips of the Week” campaign on FCF’s website and mobile app. Additionally, weekly game highlight video clips will be named the “Great Clips of the Game” and will be shared across FCF’s social media channels. Great Clips branding will also appear in arena during games and broadcasts, online and across the league’s mobile application.
“We’re excited to partner with FCF as they embark on a compelling new concept that enables fans, like our customers, to be a part of the action,” said Lisa Hake, vice president of marketing and communications for Great Clips, Inc. “We look forward to integrating the Great Clips brand into the overall viewing experience and spotlighting great moments and plays throughout the season.”
“Great Clips is an ideal partner in solidifying the direct relationship between FCF’s fans and players,” said Jen Rottenberg, CMO of Fan Controlled Football. “They’re a forward-thinking brand that will help us amplify the great performances of our players – we look forward to exciting highlights in the Great Clips of the Game!”
SOURCE Great Clips, Inc.
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