The Maids® & Mr. Clean® Partnership – The Ultimate Clean Team
Germs, Dirt, and Grime Don’t Stand a Chance
OMAHA, NEB. (PRWEB) February 11, 2021 - The Maids, a franchised residential cleaning service, and Mr. Clean continue their exclusive partnership to ensure customers receive the highest quality cleaning services available across the United States and Canada. Originators of the home cleaning industry in 1979, The Maids is proud to partner with Procter & Gamble (P&G) through its iconic Mr. Clean brand.
The exclusive brand partnership began in 2018 and continues to provide innovation, learning, product development, and training opportunities to the front lines of The Maids’ operations. A legendary cleaner has joined a legendary cleaning team; and no one can match the combined cleaning power and level of service provided by The Ultimate Clean Team.
History of Cleaning Expertise & Innovation
Customers benefit from the cleaning expertise of The Maids and P&G’s extensive research and product development teams. With over 120 years of combined experience, the two companies each bring unique insights into how people want to maintain a clean and healthy home. Innovation has been a cornerstone to success as both brands seek to provide first-to-the-market solutions to help solve problems, fulfill consumer needs, and overall improve lives.
“The Maids team members spend over three million hours in customer’s homes each year and are the experts in providing cleaner, healthier homes for our customers,” says Dan Kirwan, President and CEO of The Maids International. “With the Mr. Clean partnership, customers can now be reassured we are using industry-leading products along with our innovative and detailed, proprietary 22-step cleaning process that’s now been certified by Mr. Clean.”
Effective Cleaning Products & Industry Leading Processes
When cleaning customer’s homes, The Maids franchisees have access to the powerful P&G Professional Line of products, the versatile Mr. Clean Magic Eraser, and Microban 24, the disinfectant that keeps killing bacteria in your home for 24 hours. The Maids’ approach to cleaning homes is a trifecta – trained employees working together in teams using professional products and equipment, and a systematic, detailed cleaning process. Beyond the brand partnership between The Maids and Mr. Clean, the corporate office for The Maids franchise network works closely with P&G on market insights, product testing and feedback, and home cleaning trends to ensure The Maids’ customers receive the very latest innovations and highest quality clean available to keep families happy and healthy.
A Partnership for a Certified Clean
In a crowded home services industry, it can be hard to know who to trust. The Maids’ customers get an added benefit of enjoying a certified level of clean. Through the co-brand partnership, current and future customers have confidence in using The Maids because they were hand-selected to be the exclusive home cleaning partners of the very meticulous Mr. Clean. The Maids has always been about convenience; that’s why they offer so many different cleaning services. Mr. Clean’s trust has ensured every service offered gets customer’s homes cleaner and healthier than ever before.
“We spent decades building the Mr. Clean brand and we didn’t want to trust it with just anyone,” said Kevin Wenzel, Brand Vice President, P&G North America Surface Care. “We did research into the brands in the home cleaning space and The Maids really stood out. The Maids were our number one choice to approach as a partner. We found The Maids has a great national presence, an outstanding brand and a dedication to quality service. We also really like that The Maids is known for genuinely caring for their employees and customers.”
SOURCE The Maids
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