Bloomin’ Blinds Sets to Blossom its Development in Michigan
Seeks to Grow Footprint After Finding Success with Two Existing Locations
Leading Window Treatment Franchise to Expand into 8 Viable New Territories Across Michigan by 2023
March 09, 2021 // Franchising.com // MICHIGAN - Bloomin’ Blinds, the leading window treatment franchise, recently announced its aggressive expansion plans slated for the state of Michigan. As the only franchise concept in the space to offer both window treatment and repair services, Bloomin’ Blinds plans to bring at least eight new franchisees to the state over the next two to three years. The brand is specifically targeting expansion in Macomb, Rochester Hills, Farmington Hills, Ann Arbor, Lansing, Grand Rapids, Kalamazoo/Battle Creek and Midland. The brand set aggressive goals for new franchises in 2021 and, having seen first-hand demand for home improvement services skyrocket over the past year, is ready to ramp up its expansion plans before year-end and break into new markets.
This growth phase specifically targets the state of Michigan after witnessing success amid the pandemic in Farmington Hills in only three months of operation. The brand foresees ample growth opportunity for the state, as there has been an uptick in demand for home improvement projects during the pandemic, coupled with the fact that there is a significant lack of window covering repair providers in the metro area. Bloomin’ Blinds chose Michigan as an area for further development as it strives to increase brand awareness in the Midwest states as of 2021.
“Residents across Michigan are craving home improvement brands that offer technology-driven customer service while maintaining product expertise and pride in customer education, making the state a performing market for home improvement concepts that still value strong customer service, done through a tech-forward and COVID-safe platform,” said Lou Farkas, owner of Bloomin’ Blinds Farmington Hills. “Having a mobile franchise is a great added benefit of the brand, especially as we continue to live in a pandemic – we’re able to open quickly and assist homeowners without missing a beat.”
Known for delivering a superior customer experience, Bloomin’ Blinds offers both window treatment and repair options with the ultimate goal of helping complete a homeowner’s vision from start to finish. The brand has invested in technology that allows the customer to feel safer ahead of a consultation, as the dispatched vehicle is GPS tracked and the mobile app displays a headshot and bio of who will be arriving for the service.
“Michigan is poised for successful growth for our brand,” said Kelsey Stuart, the CEO of Bloomin’ Blinds. “This strategic development approach is a part of our continued Midwest expansion with the ultimate goal of expanding our franchise network, comprised of individuals with the ability to establish their presence within their communities, while creating a positive reputation for the brand across the state. We are humbled to see our first Michigan franchise partner already meet and exceed those standards, and are looking forward to working with more.”
SOURCE Bloomin’ Blinds
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