Ace Hardware To Help End Project Procrastination By Turning 'Someday' Into An Actual Day With Its Most Helpful Offers Ever
From Free Babysitting Search Services with Sittercity to Free Benjamin Moore Paint Samples, and Free Paint Delivery, Ace - the Helpful Place - is Helping Ace Rewards Customers Put an End to Their Paint Procrastination Like Never Before
March 12, 2021 // Franchising.com // Oak Brook, IL - Amid National Procrastination Week, Ace Hardware is offering special promotions to help customers put an end to their paint procrastination and declaring Saturday, April 3 as 'Some Day.' This declaration follows a February 2021 YouGov survey of 1,008 DIY painters that reveals 84 percent have a room in their home they want to paint, yet over half (52%) say they plan to paint someday in the next six months or the next year. And finding time to paint is the top obstacle to a paint project for 44 percent of them.
To motivate and help Ace Rewards customers make the time sooner, Ace is declaring Saturday, April 3rd as 'Some Day' for customers to paint. Between now and then, Ace is offering more help than ever to make this day happen with the following helpful offers:
- Free month of babysitter search and screening tools through Sittercity for thousands of Ace Rewards customers, as 14 percent of survey respondents who are parents say one of their obstacles to painting is lack of childcare resources.
- Free Sample Saturday' event on March 20th at all participating Ace stores, offering customers a free Benjamin Moore color sample to test at home before committing to a color choice. Picking out a color is an obstacle to painting for 22 percent of customers.
- Free paint delivery on orders over $50 within participating Ace Hardware stores in your neighborhood, which can be ordered online and personally delivered by a helpful Ace Hardware associate, helping customers save time and money.
"Paint is the easiest way to put a fresh face on tired walls or make old siding look and feel new again. We also realize paint procrastination is real," says Kim Lefko, Chief Marketing Officer at Ace Hardware. "A new pop of color or walls that make your friends talk is the perfect way to kickstart spring; fresh paint feels better than your deepest spring cleaning. Rest assured your locally owned Ace store is here to help, every step of the way."
At Ace Hardware stores, paint advisors are on hand to help DIY home painters prepare for their paint project completely, from color inspiration to paint selection and supplies. In addition, Ace is known for its Extra Mile Promise™, a guarantee that Ace has the expert advice and supplies needed to help customers tackle any paint project with just one trip to the store. This level of service is one of the many reasons Ace Hardware is ranked "Highest in Customer Satisfaction among Home Improvement Retail Stores" by J.D. Power, 13 out of the last 14 years.
Ace Hardware is also engaging their social media communities and will be offering some of the biggest paint procrastinators a whole new level of surprising help to complete their paint project between now and Some Day, April 3rd. Customers are encouraged to share their Some Day projects with #AceSomeDay.
"For almost two decades, Sittercity has connected millions of families and sitters. This year has proven that access to child care is a critical part of making life work. Whether it's having support on a regular basis or finding someone to give you a dedicated hour or two to get a home project done, having a healthy child care network is a must-have for any parent," says Sachin Gadhvi, Sittercity CMO. "As a homeowner and father of two, I'm thrilled that we're working with a company like Ace, who is committed to being helpful to their customers and acknowledges the essential nature of child care to the modern family."
SOURCE Ace Hardware
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