Wag N’ Wash Fetches Franchise Growth in 2021
Local Specialty Pet Retailer Commemorates Strong 2020 and Continues Harnessing Expansion Efforts with Aggressive Growth Goals
March 19, 2021 // Franchising.com // CENTENNIAL, Colo. - Wag N’ Wash Natural Pet Food & Grooming, a full-line specialty retail destination for cats and dogs, is coming off a successful 2020 and looking towards large-scale franchise growth. During a time when the pet industry is thriving with 62% of owners making their pet’s needs a top priority, Wag N’ Wash is aiming to open 50 franchise locations by 2025.
After a prosperous year for Wag N’ Wash, with 8 of its independently owned locations being up in year over year sales in 2020, its eye is on the future with exciting plans for innovation. Continuing its tradition to put companion pet’s holistic health first, Wag N’ Wash will eventually have a digital pet profile for customers to access their pet’s health history to highlight the products that will best fit their needs. This new aspect is part of Wag N’ Wash’s desire to give customers easy access to its products with new and improved technology.
Continuing this trend, Wag N’ Wash is utilizing its online ordering system which creates an additional point of sale for stores, an e-commerce platform for online ordering and in some cases delivery, and an automated marketing system. All implemented amid the pandemic, the brand is riding this wave of refreshed store marketing and streamlined product sales into its efforts for 2021.
“The past year has truly emphasized the importance of providing your pets with the best quality care to keep them happy and healthy, just like you would all members of your family,” said Rob Flanagan, president of Wag N’ Wash. “Having these values at the forefront of our brand since day one, we are delighted to be sharing Wag N’ Wash’s outstanding growth trends during 2020. With 8 out of 13 locations rising year over year in December, a 50% sales increase at our Broomfield store, 35% in Lakeville, and our Phoenix location ending the year at million-dollar status — we couldn’t be prouder of the strides the brand is making throughout the country.”
Adding to these impressive numbers, Wag N’ Wash recently signed an agreement in St. Louis, making it the brand’s first location to enter the Midwest and ranked on Franchise Gator’s Top 100 Franchises List for 2020, with a 10% increase from its 2019 spot on the list.
The consistent triumphs that Wag N’ Wash has seen in 2020 continue as Haley Sternberg has joined the brand as a marketing specialist. Following Haley are new owners John and Jen Park who were recently welcomed as new owners of the Highlands Ranch location.
Since Wag N’ Wash’s inception in 1999, the Colorado-based company has been a leading place for pet guardians to find quality goods and services for their pet companions, and simply be pet people. Among the store’s offerings are various brands of all-natural pet foods for dogs and cats, supplements, collars and leads, toys, supplies and unique goods. In addition, Wag N’ Wash’s do-it-yourself dog wash facility is designed to put convenience and fun into the “chore” of washing your dog.
With nearly 20 stores open throughout the country, Wag N’ Wash is focused on growing the brand in new markets including Charlotte, Atlanta, St. Louis, Portland, Seattle, Austin, Raleigh, Chapel Hill and Northern Virginia, with qualified franchisees who have the passion and skillset to succeed with the company.
SOURCE Wag N’ Wash
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