Sasquatch Strength Plans Expansion into Canada
Seattle-made fitness concept runs in the direction of the greater Toronto area for franchise locations
March 26, 2021 // Franchising.com // SEATTLE - Sasquatch Strength - an education-based fitness concept dedicated to teaching its members about long term training and creating a community for those looking to improve their health - is planning to expand to the greater Toronto area. Sasquatch Strength has a strong presence in the Seattle area with 4 locations, with plans to also expand to central Florida.
Founder and CEO Isaac Vaisberg, always had intentions for the brand to grow into new communities to create a safe workout space for all. No stranger to the real estate world, an investor in commercial real estate turned business owner, Vaisberg believes there can be upwards of 50 Sasquatch Strength locations in the greater Toronto area.
“Finding success within Washington and as we trickle out of the state, we’ve seen an overflowing amount of interest within Canada, Toronto especially,” said Vaisberg. “Toronto is seeing explosive growth within their communities, real estate, and as a market. It is the foothold for East Canada and a gateway to eventually welcome new members into the larger Canadian market.”
For Vaisberg, being cognizant of his own health and having a passion for fitness, becoming a gym owner, just made sense. Since then, the brand has become a local favorite and been able to excel even amid a pandemic. In 2020, while businesses were furloughing employees, Sasquatch Strength was able to keep all of its employees while retaining over 95 percent of its members. To adapt to the changes of rules and regulations, the brand also revitalized its business model while launching the “Sasquatch @Home,” initiative. The brand will continue its devotion to bring individualized services to members, while providing the overall support to its franchisees.
Vaisberg also credits his partners, Jason Cobb, Troy Morse, and the Franchise Founders Group, a private equity firm, for the brands ongoing success.
Sasquatch’s “purpose-based” programming focuses on educating and empowering members for life. As a truly functional program, the difficulty level of the daily workouts is designed to be increased or decreased, depending upon the individual. This makes them doable by anyone and creates a community of support and accountability where everyone feels welcome and safe. Daily workouts can include: core conditioning, rowing, sprinting, gymnastics, lifting, etc. And all the workouts are designed to improve overall flexibility, strength, speed, endurance, and agility.
SOURCE Sasquatch Strength
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