StretchLab Signs Master Franchise Agreement in Australia
StretchLab to open its first location outside North America with 50 studios planned for Australia
April 08, 2021 // Franchising.com // IRVINE, Calif. - StretchLab announced today it has signed a Master Franchise Agreement in Australia, which gives the Master Franchisee the right to license at least 50 StretchLab studios to potential franchisees in the country over the next several years. The first studio is expected to open mid-year in Perth. StretchLab is one of nine brands owned by Xponential Fitness, a curator of leading boutique fitness brands with over 1,750 studios open worldwide.
The Australia agreement is a collaboration between StretchLab and Stretch X Operations Pty Ltd., a privately owned company started by entrepreneurs Matt, Bill, and Candice Gordin, a family team based in Perth, Western Australia. The Gordins have extensive experience with Xponential Fitness, having signed a Master Franchise Agreement with respect to CycleBar, another Xponential Fitness brand, last year and opening the first of up to 45 studios to follow.
"Xponential Fitness is excited to collaborate with the Gordins once again to bring another Xponential Fitness brand to Australia," said John Kersh, Chief International Development Officer for Xponential Fitness. "The Gordins have exceeded expectations with CycleBar, and I'm confident they will continue that trend with StretchLab, which will be a great complement to the diverse fitness scene in Australia."
New partners involved in the StretchLab deal include Tory Dickson and James Pattinson. Tory is a former Australian footballer who played for the Western Bulldogs in the Australian Football League (AFL) starting in 2012 and ended his AFL career in September of 2020. Making his debut in 2011, James is an Australian cricketer who plays for the Australian National Cricket Team as well as for the Victorian Cricket Team.
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