Wing It On! Signs New Five-Unit Deal to Expand in Atlanta
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Wing It On! Signs New Five-Unit Deal to Expand in Atlanta

All-Star Franchise Group Signs Deal with Popular Wing Joint to Expand in Georgia

April 08, 2021 // // ATLANTA - Wing It On! has announced a new signed agreement with Dwayne Heard, Clinton Barrow and Nyerere Ellis to bring a minimum five locations to Atlanta.

The new stores will be the next Wing It On! locations in the Atlanta market after the recently-opened Sandy Spring store opened its doors in November 2020. 

“Our team was very intrigued by the Wing It On! Franchise opportunity. What stood out to us was how quickly a location can get up and running, as well as the sales to capital ratio,” said Heard. “We are confident Wing It On! will be a major player in the industry segment, and certainly the Atlanta DMA, which has extraordinary growth potential, and as such we are excited for what the future holds.”

Heard, Barrow and Ellis bring a wealth of restaurant and business experience to Wing It On!. Previously, Heard and Ellis developed and operated over 28 Checkers restaurants in Chicago, Atlanta, Washington D.C., Baltimore and Philadelphia.  Heard followed that with, what was then, the largest “start up” acquisition in the history of the restaurant industry, when he purchased 100 Church’s Chicken franchises in six different states, with Barrow facilitating financing. Heard has been president of Master Concession Air-Atl since 2010, operating over 40 retail and food & beverage concessions in several airports around the country, in partnerships with industry leaders, HMS Host, The Hudson Group and MASTER CONCESSION AIR. Ellis brings over 30 years of corporate and franchise restaurant operations experience as well as consulting services. Barrow has an extensive background in franchise finance and is currently a consultant for franchisees seeking financing.  He will serve as CFO for the franchisee group operating Wing It On! in Atlanta.

Wing It On! has earned a loyal fan following redefining the standards for fresh and crispy wings. With a simplified, innovative menu, fans of the brand have experienced the true Buffalo-quality wing cooked then sauced or seasoned to perfection with their proprietary blend. In addition to its famous wings and boneless tenders, Wing It On! also serves a full-line up of hand-crafted crispy gourmet chicken sandwiches, freshly prepared salads, sides and irresistible customizable seasoned fries.

“Dwayne, Clinton and Nyerere are the exact type of operators we want to partner with as we grow Wing It On!,” said Matt Ensero, CEO and founder of Wing It On!. “Their extensive experience in the industry will be key as we enter the Atlanta market.”

Creating the best wing experience around goes back to the early 2000s when Ensero and his friends would argue every football Sunday about who was driving 30-plus minutes to pick up wings from some of their favorite spots in nearby towns. However, the distance and low-quality product would always result in soggy and cold wings once they got home. Ensero had enough, hence, Wing It On! was born. He opened the first Wing It On! in his hometown of Waterbury, Connecticut, serving only the crispiest of wings that all true wing nuts crave. 

SOURCE Wing It On!



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