Hilton Appoints Hospitality Industry Veteran Colette Baruth to Lead Commercial Services for All-Inclusive Hotels & Resorts in the Americas
Key hire underscores Hilton’s commitment to its growing all-inclusive portfolio
April 16, 2021 // Franchising.com // MCLEAN, Va. - Hilton (NYSE: HLT) announced the appointment of Colette Baruth as vice president and commercial director for All-Inclusive Hotels & Resorts in the Americas. Baruth will lead a newly formed cross-functional commercial team that will share direct reporting lines with sales, marketing, distribution and regional sales.
The creation of this position and a dedicated new team represents Hilton’s commitment to expanding its all-inclusive category. Hilton’s all-inclusive portfolio includes key properties such as Hilton Playa Del Carmen, an All-Inclusive Resort, Hilton La Romana, an All-Inclusive Family Resort and Hilton La Romana, an All-Inclusive Adult Resort. Additionally, Hilton will welcome its newest all-inclusive resorts, The Yucatan Resort Playa del Carmen, Tapestry Collection by Hilton and Hilton Cancun, an All-Inclusive Resort, expected to open later this year.
A travel and tourism industry veteran with more than 25 years of experience, Baruth provides leadership expertise in strategic planning and development, brand positioning, marketing, sales and distribution. Most recently, she served as senior vice president, global commerce and distribution for the Americas with AMResorts, and previously, acted as vice president of global product development, Latin America, for Flight Centre Travel Group USA.
“With an expanding all-inclusive footprint, we knew we needed a leader with both extensive experience and a true understanding of the complexities and uniqueness of this category,” said Chris Wilroy, senior vice president & commercial director, Americas, Hilton. “Colette’s background made her the perfect fit. We are thrilled to add her results-driven leadership and hands-on approach to implementing innovative, best practice global strategies and initiatives to this critical piece of the Hilton portfolio.”
“Hilton’s entry into the all-inclusive space truly changed the model of this travel sector, and the company continues to create fantastic new opportunities for today’s customer,” said Baruth. “I am so proud to join this global industry leader as we continue to deliver heightened leisure offerings in some of the world’s most sought-after destinations and prepare to welcome guests as travel begins to accelerate.”
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