Auntie Anne's Celebrates National Pretzel Day with Free Pretzels, Fun Pretzel Facts, and a Week Filled with Delicious Deals and Prizes
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Auntie Anne's Celebrates National Pretzel Day with Free Pretzels, Fun Pretzel Facts, and a Week Filled with Delicious Deals and Prizes

Fans choose Pretzel Nuggets as their Favorite Pretzel Snack

ATLANTA, April 20, 2021 // PRNewswire // - Don't get it twisted! In honor of National Pretzel Day on April 26, Auntie Anne's®, the world's largest hand-rolled soft pretzel franchise, is comin' in freshly baked and FREE. All National Pretzel Day long, everyone's favorite soft pretzel brand is giving fans across the country free pretzels* - and continuing the celebration throughout the week with additional deals and prizes*.

To kick off the delicious day, Auntie Anne's took a look at America's pretzel snacking habits in order to answer a few burning questions: Classic Pretzels or Pretzel Nuggets? Original or Cinnamon Sugar? Sweet or savory dip? The results** might come as a surprise:

  • Reigning Pretzel Royalty: Step aside Classic Pretzel, you have been dethroned! Pretzel Nuggets are America's newest pretzel snack sweethearts; in fact, Original Pretzel Nuggets are the No. 1 ordered item on Auntie Anne's menu. Americans purchased more than 690 million total nuggets - that's more than double the population of the United States! Cinnamon Sugar Nuggets and Original Classic Pretzels are tied for spots 2 and 3 in the U.S.
  • When I Dip, You Dip, We Dip: When it comes to dips, savory is preferred over sweet. Data revealed that Cheese Dip is America's favorite pretzel pairing, by a lot! Cheese Dip was ordered four times more than the next most popular dip on the menu, Sweet Glaze.
  • Mapping Pretzel Preferences: Auntie Anne's found that although Classic Pretzels were dethroned, there were still more than 16 million sold in 2019 - when placed side by side, this many pretzels could extend from Boston to Miami!
  • The Real Pretzel Lovers: While residents of Auntie Anne's home state, Pennsylvania, prefer their pretzels the classic way - full-sized and salty - the state of New York consumes the most Auntie Anne's, making the Empire State the number one pretzel fanatics.

"Our fans look forward to National Pretzel Day and this year we knew we needed to go big and make it a week-long celebration," said Cynthia Liu, Vice President of Marketing, Auntie Anne's. "Whether you prefer salty or sweet, Nuggets or Classic Pretzels, are visiting us at our locations or prefer we come to you with delivery to your door, we have something for everyone and can't wait for our fans to enjoy their love of pretzels alongside us!"

Whether you're passionate about Nuggets, or you only have eyes for Classic Pretzels, Auntie Anne's is helping superfans celebrate all week long with deals* that make it easy to enjoy:

  • Free* Pretzels: Fans can enjoy a one Original or Cinnamon Sugar Pretzel on National Pretzel Day! Just sign up through the Pretzel Perks app to receive and redeem the offer in-store. No purchase necessary.
  • Free Prizes: Auntie Anne's will also be hosting contests on Instagram from April 26 - April 30. Five different winners will be selected daily to win free pretzels for a year just by commenting on the post!
  • $0 Delivery Fee: Free Pretzel Monday turns into Free Delivery Week! All week long (4/26-4/30), Auntie Anne's is offering $0 delivery fee on orders $12+ when ordered through the Pretzel Perks app.

*Free Pretzels: Offer valid Monday, 4/26/21 only. Must redeem in the Pretzel Perks App. Online and app order redemptions subject to $0.35 service fee and sales taxes. In-store redemption not subject to service fee. Limit one offer per person. Limit one offer code redemption per transaction. Not valid with any other promotion or offer. Reward includes one (1) Original or Cinnamon Sugar Pretzel only. No cash value. Non-transferable. Excludes third party delivery. Sale, resale, and/or internet distribution strictly prohibited. Valid only at participating U.S. Auntie Anne's locations.

Free Prizes: NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. & D.C., 13 years of age or older. Minors must have parental consent. Promotion Period: 4/26/21 at 12:01 am ET - 4/30/21 at 11:59 pm ET. To enter: during the Promotion Period enter a daily Drawing on the Auntie Anne's IG account. See the Official Rules for additional eligibility restrictions, how to enter, prize descriptions/restrictions, odds, entry periods and complete details. Free pretzels for a year means one gift card for $520. Sponsor: Auntie Anne's Franchisor SPV LLC.

$0 Delivery Fee: Offer of $0 delivery fee automatically applied to qualifying orders $12+ placed in the Pretzel Perks app or at order online from 4/26/21 - 4/30/21. Online and app order redemptions subject to $0.35 service fee and sales taxes. Void if altered, transferred, reproduced, exchanged, sold, purchased, or where restricted by law. Valid only at participating U.S. Auntie Anne's locations.

** Pretzel Data: Pretzel data is based on Auntie Anne's 2019 sales data.

SOURCE Auntie Anne's



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