Southern Classic Chicken Announces Partnership with Franchise Marketing Systems
Family-founded franchise partners with service franchise development company
May 04, 2021 // Franchising.com // Shreveport, LA - Southern Classic Chicken is announcing its partnership with Franchise Marketing Systems to meet the needs of their rapid expansion.
Southern Classic Chicken’s limited-item menu has proved successful for their existing franchisees, offering the benefits of simplified operations and brand recognition. Operating with a drive-thru and walk-up model, the restaurant chain has remained resilient even throughout the pandemic. With a 20% increase in system wide sales in 2020, Southern Classic Chicken’s model is poised for growth as off-premise dining remains increasingly important for restaurants nationwide. With that in mind, Southern Classic Chicken has developed a partnership that will not only benefit the brand, but, more importantly, the franchisees.
“Southern Classic Chicken’s drive-thru and walk-up models have contributed greatly to our success, and we believe these models are attractive to those looking to get into the restaurant franchise space during this time,” said Nick Binnings, Director of Brand Development for Southern Classic Chicken. “We wanted to find an organization that could benefit the brand, our current franchisees and our future franchisees.”
Southern Classic Chicken has been positioned to grow, leading them to outsource assistance in their franchise development and marketing. The brand found that, as the country re-opens, creating early traction and developing a partnership to meet their expansion needs was critical. Seeking a company with a long track record of success with a proven model, Southern Classic Chicken recently partnered with Franchise Marketing Systems.
“The chicken market is experiencing massive growth. Southern Classic Chicken has a fantastic product, reputable brand and simple operating model, all the components to create a favorable national footprint. Our focus is to keep assist their regional growth in the southern United States,” said Chris Conner, President of Franchise Marketing Systems. “A combination of our resources from the franchise development and marketing stand point in tandem with Southern Classic Chicken’s successful brand provides us the tools to generate growth."
This new partnership will benefit Southern Classic Chicken through developing a team solely focused and held accountable on their franchise development. Franchise Marketing Systems will structurally assist Southern Classic Chicken with operational support and organized structure through providing training manuals, educating franchisees and developing marketing collateral. Additionally, they’ll help develop a full-time sales team in order to attract new franchisees.
“We’re excited to provide interested buyers with depth, resources, and a team that’s focused on franchise sales side,” said Tom O’Keefe, Managing Director of Southern Classic Chicken. “We want to provide our current and future franchisees the support they need to be as successful as possible, and we believe that Franchise Marketing Systems will allow us to do that.”
Southern Classic Chicken serves up home-style fried chicken made with a proprietary marinade and batter complemented by fresh side offerings inspired by its southern roots. The family-focused brand is well-known across Northern Louisiana for its fried chicken and value pricing where an average meal ranges from $5-7. Sourcing the freshest ingredients and products possible is the top priority so the brand can provide the “absolute best” to its customers at a better price point and value than competitors.
SOURCE Southern Classic Chicken
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