Chicken Salad Chick Continues Growth Momentum In Florida With Gainesville Restaurant
Fast casual concept celebrates opening on May 25 by offering free chicken salad for a year
May 13, 2021 // Franchising.com // Atlanta, GA - Chicken Salad Chick announced today the opening of its newest restaurant in Gainesville, Florida. On the heels of Chicken Salad Chick’s Ocala expansion just last month, the new Gainesville restaurant will mark the brand’s fourth Florida opening this year with continued expansion slated for Wellington and Wesley Chapel by the end of 2021. Located at 4062 Plaza Blvd, the Gainesville restaurant will celebrate its grand opening on May 25 and will offer free chicken salad for a year to the first 100 guests. Those awarded will be properly distanced and will receive a designated return time upon arrival to spread out the number of guests at the restaurant throughout the day.
Chicken Salad Chick is closely following Florida’s state and local guidelines for COVID-19 procedures and will open the Gainesville restaurant with social distancing measures in place. All employees will be wearing masks, as well as practicing proper handwashing and food safety protocol. The Gainesville restaurant will feature patio seating for added convenience.
During grand opening week, guests will experience the Southern hospitality that Chicken Salad Chick is known for, with giveaways and specials that include:
- Tuesday, May 25 - Free Chicken Salad for a Year - The first 100 guests will receive one large Quick Chick of chicken salad per month for an entire year, with one of those lucky guests randomly selected to win one large Quick Chick of chicken salad per week.* Guests can arrive starting at 7am for grand opening day only.
- Wednesday, May 26 - The first 50 guests to purchase a Chick Trio will receive a free Chick tote bag.**
- Thursday, May 27 - The first 50 guests to purchase a Chick Trio will receive a free Chick tumbler.**
- Friday, May 28 - The first 50 guests to purchase two large Quick Chicks will receive a free large Chick cooler.**
- Saturday, May 29 - The first 50 guests to purchase a Chick Special will receive a free upgrade to a Chick Trio.**
Behind the Gainesville expansion is first-time franchise owner Kevin Royal of KBR Corporation. Always an entrepreneur at heart, Kevin began his own locksmith business in 2016. He had built his business over the years but was ready to take on a new journey and began looking towards franchising as an option. Once coming across Chicken Salad Chick, Kevin instantly fell in love with the simple and enjoyable product, and unique opportunity in the fast casual segment, ultimately deciding to become a Chicken Salad Chick franchise owner by 2019. Just two years later, he is bringing the brand to the popular college town of Gainesville, Florida and plans to develop future restaurants alongside his brother and franchising partner, Bryan, in Wellington and Jupiter by 2022.
“When I first stumbled upon Chicken Salad Chick, I instantly saw the potential to franchise with the brand, especially in bringing the concept to Gainesville,” said Kevin Royal. “Gainesville is home to the University of Florida and a vibrant college town, where both students and locals will enjoy Chicken Salad Chicks' one-of-a-kind flavorful menu and Southern charm. From game day tailgates to quick and easy lunches, my family is thrilled to serve up made-fresh-daily meals to the community and root for the Gators alongside friends and neighbors!”
Chicken Salad Chick in Gainesville will be open Monday - Saturday from 10:30a.m. to 7:30p.m.
*Guests should arrive starting at 7am to get checked in, while maintaining social distancing. The first 100 guests will be assigned a number and designated return time between 10 am-11:15am. Upon return, guests will make a purchase of “The Chick” or anything of greater value and enter a code on the CravingCredits app to officially secure your spot. If you are late, or miss return time, your spot will be awarded to next in-line. Guests must be 16 years or older, redemption begins 5/31/21.
**Dine in or take out only.
SOURCE Chicken Salad Chick
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