Phenix Salon Suites Celebrates Prosperous YTD Growth Systemwide
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Phenix Salon Suites Celebrates Prosperous YTD Growth Systemwide

Nation’s Premier Salon Suite Franchise More Than Doubles App Usage and Continues to See Salon Professional Inquiries Rise in Triple Digits

May 13, 2021 // // ENCINITAS, Calif. - Phenix Salon Suites has again reinforced its stellar reputation as the leading suite rental franchise and one of Entrepreneur’s Fastest Growing Franchises by exceeding growth expectations in 2021.

Inquiries from lifestyle professionals have continued to reach record-breaking heights with a 194% increase in the first three months of the year alone. This accelerated interest in Phenix Salon Suites can be seen in all facets of the business as the brand successfully signed agreements to develop 86 new locations and opened 13 salons to start the year.

Following suit, Gina’s Platform, Phenix’s free proprietary mobile app designed for lifestyle professionals, excelled in the first quarter. Increasing its usership by 273% compared to March of last year, the app’s numbers soared with the launch of a featured page for salon professionals to access the new PPP loan program. 2,649 professionals to date have accessed the PPP loan program through Gina’s Platform.

“Kicking off 2021 on a strong note has definitely demonstrated our strength as a brand and the growing demand for our suite rental concept in markets across the country,” said Brian Kelley, President & COO of Phenix Salon Suites. “As we continue to develop new resources for both franchisees and lifestyle professionals, it’s amazing to see these tangible results and such a positive response. Our founder Gina Rivera makes it apparent how important each individual lifestyle professional and franchisee are to our brand growth and the industry as a whole by ensuring they have the tools they need to be successful. This transparent desire to see lifestyle professionals succeed is a definite contributor to the consistent increases in inquiries shown since mid-2020, and we’re proud to see new brand partnerships coming to fruition as a result.”

Phenix Salon Suites will be announcing a new partner in their quest to expand the wide range of resources for lifestyle professionals. Cigna, through Empower Financial Group, has teamed up with the brand to make income protection programs readily available through Gina’s Platform. Gina’s Platform is also working with other product suppliers in an effort to add online access to multiple product lines for Phenix lifestyle professionals.

After a successful test with the new, sleek, modernized interior design, Phenix launched a full-scale rollout of its new prototype starting in Q1 2021. The new design has been well-received by franchisees and lifestyle professionals alike making its debut in markets such as Camarillo, Calif., Frisco and McKinney, Texas, Atlanta, Ga., Woodbridge and Cinnaminson, N.J., with more on the way in Houston, Texas and Edgewater, Colorado.

Rounding out these year-to-date announcements, the corporate team continues to receive outstanding feedback. At the brand’s latest training session, the favorable response centered around how involved Phenix’s founders, Gina and Jason Rivera are in the onboarding process as well as franchisee training in communicating the brand culture.

“Once I signed my agreement with Phenix Salon Suites, I instantly felt like I was a part of the family,” said new franchisee in Pennsylvania market. “One aspect of the onboarding process that stuck out to me specifically was how hands-on the founders were with new franchisees. I was able to speak directly with Jason and Gina, hear their stories and get training directly from the founding couple. It was really amazing to see the founders so involved in welcoming new owners and this further convinced me that I made the right decision in signing with Phenix.”

Phenix Salon Suites has its sights set on expanding in Houston, Chicago, Columbus, Detroit, Boston, Upstate New York and New York City. Phenix also has room to grow in Washington, Oregon, Louisiana, Mississippi, Alabama, and Northern California.

To learn more about Phenix Salon Suites and its franchise opportunities, visit

About Phenix Salon Suites

The California-based salon suite franchise is a salon suite rental concept that offers an opportunity for salon and lifestyle professionals to have their own salon suite within a larger, well-located salon. Phenix Salon Suites does not sell haircuts. The brand licenses individualized suites so professionals can service their clients in a safe and secure environment. Founded in 2007 by beauty expert Gina Rivera, who has family roots in the industry dating back to 1929, has reinvented the salon industry with Phenix. The company began franchising in 2012 and today has over 300 salons across 33 states with plans to expand internationally. Recognized 7 years in a row on Entrepreneur’s Franchise 500 list, Phenix Salon Suites is acknowledged as an industry leader with franchise opportunities available in a number of key markets throughout the United States. For more information on franchising with Phenix Salon Suites please visit

SOURCE Phenix Salon Suites


Media Contact:

Rachel Nehring
All Points PR
Office: 847-897-7491

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