DQ Grill & Chill Opens in Glastonbury
Seasoned Franchisees Bring New Restaurant to Hartford County
May 28, 2021 // Franchising.com // GLASTONBURY, Conn. - DQ® fans, rejoice. Glastonbury just got a whole lot sweeter.
American Dairy Queen Corporation (ADQ), the legacy brand beloved for its mouthwatering meals and tasty treats, recently announced plans to bring a DQ Grill & Chill® restaurant to Glastonbury. The restaurant will open on Thursday, May 27, and be located at 2834 Main Street.
The DQ Grill & Chill location will feature a modern look and feel, comfortable booths, large wooden tables, warm lighting and upbeat music. The location will be locally owned and operated by experienced Dairy Queen® franchisee Michael Cassetta. The Glastonbury restaurant will be his 5th DQ® location.
“Dairy Queen is a wonderful organization to be a part of as we get to bring joy to our community members daily,” said Michael Cassetta. “Dairy Queen’s business model always appealed to me due to the corporate team’s hands on approach when onboarding new operators into the system. I have felt well supported every step of the way and I look forward to providing Glastonbury’s locals with the exceptional treats and customer service they have come to love at classic Dairy Queen.”
After owning a hardware store for a number of years, Cassetta was eventually presented with an opportunity to partner with Dairy Queen®. He jumped on the chance and has now been with the brand for the past 12 years. The Glastonbury restaurant will be family-owned, with Cassetta’s sons Joseph and Paul assisting with operations.
Internationally recognized as the most fun-filled, fan-filled QSR brand to work at, eat at and treat at, the DQ Grill & Chill flagship concept modernizes guests’ dining experience. Beyond soft-serve favorites, at DQ Grill & Chill restaurants, DQ fans can also enjoy made-to-order lunch and dinner options including GrillBurgers™, Chicken Strip Baskets and delicious hot sandwiches.
What began as the 10-cent sale of an unknown frozen treat in 1938 quickly boomed into one of the most well-known companies of all time. Maintaining its recipe for success for 80 years, the Dairy Queen system has more than 7,000 locations worldwide.
SOURCE International Dairy Queen, Inc.
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