Camp Bow Wow Rebounds Strong from Pandemic
Mid-2021 numbers show record new customer acquisition
WESTMINSTER, Colo., June 8, 2021 // PRNewswire // - Despite setbacks throughout the pet care industry as a result of pandemic shutdowns, Camp Bow Wow® has maintained its strong position as the leading pet care franchise.
As people return to the workplace and begin traveling again after a year of higher pet adoption rates, the company is experiencing 20% increases over the same period in 2019 in new customer acquisition. In fact, new customer acquisition in May 2021 was at the highest levels in company history.
"These numbers are extremely encouraging after a difficult year for our industry," said Camp Bow Wow President Julie Turner. "Because pet ownership increased during the pandemic, we are now seeing more spending on pets and growing overall sentiment that pets are important family members who need and deserve the care and services we provide. This sets up our franchise owners for a strong rebound in 2021 and a great business outlook for years to come."
Camp Bow Wow partnered closely with Camp owners throughout the pandemic to provide additional support including increased communications, operational training, vendor negotiations and financial assistance. The company also took the opportunity to simplify franchise operations by launching an all-new intranet to centralize communications and resources and introduced technology advancements to create an enhanced customer experience through a digital application and online payment platform.
Camp Bow Wow jumped 76 spots to No. 172 in Entrepreneur Magazine's most recent Franchise 500, where it has been ranked for 10 consecutive years. It was also named the 2020 Franchise Growth and Development Leader of the Year by Franchise Update Media.
SOURCE Camp Bow Wow
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