Slim Chickens Expanding into Alabama with Fresh Multi-Unit Signed Agreement
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Slim Chickens Expanding into Alabama with Fresh Multi-Unit Signed Agreement

Leader in Better-Chicken Segment to Launch in the Rocket City

June 15, 2021 // // HUNTSVILLE, Ala. - Slim Chickens announced today it has inked a deal to bring nine locations to cities throughout Alabama. Legends Development, LLC, which consists of Dana Price and Alan Renfroe, will be bringing the restaurants to several key trade areas, including Huntsville, Marshall, Etowah, Auburn, Montgomery, Mobile and Talladega Counties.

“We have been looking for a great brand to complement our portfolio for some time now, and we are certain we hit a home run with Slim Chickens. We became ‘Slimthusiasts’ with our first bite of Slims made to order fresh food. After meeting with the leadership team, understanding their vision and culture, and touring the restaurants, we knew we had to be part of this amazing concept” says Alan Renfroe. “We are thrilled to launch our first locations in the Rocket City and look forward to serving other Alabama communities including Marshall, Etowah, and Talladega Counties, as well as Auburn, Montgomery and Mobile.”

Legends Development, LLC is an experienced multi-unit operator with an extensive portfolio in the restaurant space. With their proven success, Legends Development is well equipped to bring these new locations to the great state of Alabama.

“Legends Development is the perfect franchise partner to help us expand in Alabama. Their portfolio proves that they will do amazing work,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “We are very excited to grow the Slim Chickens brand and break into new markets in Alabama over the coming months.”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

SOURCE Slim Chickens



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