Comfort Keepers® Partners with Acclaimed Gerontologist Alexis Abramson, PhD
To Help Seniors and their Families Find Joy, Purpose and Peace of Mind in Today's Changing Times
Partnership Provides Essential Tips and Guidance at a Time When "The Sandwich Generation" are Seeking Caregiving Solutions for their Aging Parents and Loved Ones
IRVINE, Calif., June 23, 2021 // PRNewswire // - Comfort Keepers, a market-leading provider of uplifting home care for seniors and adults who need assistance, has partnered with Emmy Award-Winning Journalist and acclaimed Lifestyle Gerontologist Alexis Abramson, PhD to help generate awareness for essential solutions for today's aging boomer generation and their families. The partnership will provide needed tips, guidance and education to seniors and their families through a variety of avenues including press opportunities, digital and social content, educational articles, speaking opportunities and more.
"We are delighted to partner with Alexis Abramson, PhD – a nationally renowned authority and advocate for the senior generation," said Carl McManus, Chief Executive Officer, Comfort Keepers, North America. "Her expertise and experience will be invaluable as we further our mission to deliver quality care, positivity and purpose to today's boomers and their families. Together, we hope to better educate families that there are viable in-home caregiving options out there for adults who need assistance, but also want to remain in the comfort of their own home."
As baby boomers age, the demand for home care continues to increase to accommodate the growing senior population. Today's "Sandwich Generation" (defined as adults who have both young children and aging parents) are often faced with the challenge of finding care for their aging parents who may gradually or suddenly have difficulty with routine tasks and activities. In fact, according to a recent study, nearly half (47%) of Sandwich Generation respondents spend an average of two hours a day caring for parents and in-laws, 37% are financially responsible for parents/in-laws and 27% say that it adds emotional and financial stress to their family1. Comfort Keepers not only provides assistance for this generation by offering a safe haven for seniors in the comfort of their own homes, but they also strive to elevate the human spirit and deliver inspiration, joy and happiness the clients deserve.
"One of the reasons why I am so excited to partner with Comfort Keepers is that their entire mission is focused on ways to deliver joy and positivity to their clients' lives every day – a quality that separates them from other caregiving services," said Abramson. "I'm looking forward to working with Comfort Keepers as they continue to convey to seniors that just because you're getting older, it doesn't mean it's the end of living joyfully. With the right solutions and guidance in place, we can all look forward to so many amazing possibilities as we age."
1The Mass Mutual 2018 State of the American Family Study
SOURCE Comfort Keepers
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