Boston Investor to Open Nine Big Blue Swim Schools in Massachusetts
Gary Cohen’s Blue Zebra investment group will open the state’s first locations of the leading swim school franchise.
BOSTON (PRWEB) June 24, 2021 - Big Blue Swim School is coming to Boston and Eastern Massachusetts following a signed agreement for nine pools with local investment company Blue Zebra, led by Boston entrepreneur Gary Cohen. The first of these pools is slated to open in 2022.
Blue Zebra signed on as a franchise partner with Big Blue after learning about the high-quality investment opportunity and best-in-class consumer offerings provided by the franchise.
“The exceptional team at Big Blue has created a mission-driven organization with a proven business model that utilizes a highly-trained, dedicated team of swim associates using proprietary technology. We plan to teach children how to be confident and safe in and around the water in a fun and engaging way,” said Cohen, who grew up in Massachusetts. “I could not be more excited about bringing Big Blue to our Greater Boston and Massachusetts communities.”
“What makes Big Blue so special is that we are teaching children a vital life skill,” said Chris DeJong, Big Blue’s founder and president. “With Gary’s passion for Boston and Massachusetts and knowledge of the market there, we know he’ll dive in and make a significant difference in the lives of thousands of children.”
A seasoned business leader and investor, Cohen served as a director at Microsoft and a Senior Principal at The Parthenon Group in addition to holding a variety of senior-level positions within the financial services sector. After carefully analyzing the numbers for a variety of business investment opportunities, he said Big Blue stood out.
Since opening in 2009, Big Blue has changed the way swim lessons are taught. “Everything we do is focused on showing kids they can achieve anything through the magic of weekly swim lessons,” said DeJong. “This mission drives every operational decision at Big Blue, and we think Gary and his team with Blue Zebra will deliver on that mission with passion and enthusiasm.”
SOURCE Big Blue Swim School
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