Build What’s Next with Big Blue Swim School

Big Blue Swim School is growing its national footprint with franchise owners ready to build strong businesses and make a lasting impact in their communities. Since opening our first school in 2009, we’ve built a differentiated swim school model around purpose-built facilities, proprietary technology, a distinct curriculum and a franchise support platform designed to help owners operate and scale.

Today, Big Blue has 170+ schools open or in development nationwide, creating opportunities for qualified operators to bring an established swim education brand to more families and communities.

Our Purpose & Promise

At the heart of Big Blue Swim School is our purpose to show kids they can do anything by unlocking their full potential in the water. Every lesson gives children the opportunity to build skills and confidence that extend beyond the pool.

For franchise owners, that purpose creates an opportunity to build a business with a meaningful role in the communities they serve. Backed by an established brand, proven systems and a growing national footprint, owners can bring an essential service to local families while building a business designed for long-term growth.

Our Brand Values

Our values shape the experience we create for swimmers, families, team members and franchise owners.

• Show Passion – Bring enthusiasm and commitment to every interaction.
• Radiate Energy – Create a positive environment where kids feel comfortable and ready to learn.
• Go the Extra Mile – Look for opportunities to create a better experience for families, swimmers and teammates.
• Reach Beyond – Challenge ourselves to improve and raise the standard for swim education.
• Make Teamwork Happen – Build strong teams through collaboration, communication and shared accountability.
• Embrace Our Differences – Celebrate what makes every swimmer and team member unique while creating an environment where everyone feels supported.

Why Big Blue

Big Blue was built specifically for swim education, with an operating model that brings together purpose-built real estate, a differentiated curriculum and proprietary technology.

Behind each school is an established franchise platform that supports owners from development through ongoing operations. As Big Blue grows its national footprint, we continue to strengthen our systems, technology, real estate strategy and support infrastructure to help franchise owners build and scale their businesses.

Built to Scale

Big Blue’s franchise model brings together the infrastructure, technology and operational systems owners need to build their businesses beyond a single school. From real estate and development to training, marketing and ongoing operations, franchisees have support at each stage of ownership.

For qualified operators with multi-unit ambitions, that foundation creates a path to expand their footprint while delivering a consistent Big Blue experience across locations.

The Big Blue Advantage

• Recurring Revenue Model – Big Blue operates on a membership-based lesson model that encourages families to make swim lessons part of their ongoing routine.
• Purpose-Built Facilities – Big Blue schools are designed specifically for swim instruction, with multiple teaching areas that support simultaneous lessons and efficient pool operations.
• Distance-Based Curriculum – Developed by elite swimmers and an Olympic champion, our curriculum focuses on measurable skill development rather than age alone.
• Proprietary Technology – LessonBuddy™ was built specifically for Big Blue to support scheduling, swimmer progress tracking, family communication and school operations. Families can manage lessons and follow their child’s progress, while franchise owners gain greater visibility into their businesses.
• Comprehensive Training & Support – Big Blue supports franchise owners throughout development, opening and ongoing operations. Our swim instructors complete 75+ hours of curriculum training, with continued development designed to help teams deliver a consistent experience across the system.

Who We’re Looking For

We’re looking for well-capitalized operators who can lead teams, follow a proven system and bring Big Blue’s purpose and standards to life in their communities.

Ideal franchise owners understand that building a strong business goes beyond opening the doors. They’re committed to developing their teams, creating a consistent experience for families and growing alongside a brand with significant opportunity ahead.

Contact Our Development Team to Learn More