Wag N’ Wash’s Mid-Year Sales Reach New Heights
Specialty Pet Retailer Reveals Team Promotions & Influx in Store Traffic, Resulting in Record-Breaking Growth
July 12, 2021 // Franchising.com // CENTENNIAL, Colo. - As the pet industry prevails, Wag N’ Wash Natural Pet Food & Grooming continues to experience soaring sales - systemwide and at its individual locations - in the first half of 2021.
The pet industry as a whole is experiencing growing numbers. The American Pet Products Association estimates 70% of U.S. households own at least one pet, which has helped catapult the animal health market size globally, as it’s now projected to be worth $38.37 billion by 2027.
As a specialty retail destination for cats and dogs, Wag N’ Wash is riding this industry momentum and most recently documented a 19.7% increase in year-to-date systemwide sales for just the month of May. Equally as noteworthy, the brand’s Queen Anne location experienced a 97.5% rise in year-to-date numbers, marking that store’s highest sales month ever.
Driving this substantial growth for Wag N’ Wash is an experienced and innovative executive team, led now by a new pack leader. Earlier this year, the brand appointed its newest president, Kristen Risby. Formally the vice president of marketing for Wag N’ Wash, Risby seamlessly transitioned into her new role and helped propel June year-to-date sales as the system was up 11.5%.
“It’s amazing to see the rate the industry is growing and we’re so grateful to be a part of this upward demand for pet products and services,” said Risby. “Our franchisees have really been the drivers for our continued brand success which is evident when looking at our sales reports as they continue to show local sales at an upward trajectory. The need for companion pet services almost never waivers and it’s incredible how loyal our customers have remained to our local stores rather than shifting to large online retailers, which definitely shows the value in shopping local for your pet. We’re looking forward to seeing this continue to positively impact our locations in the second half of 2021.”
In addition to Risby’s promotion, existing team members Abe Dunaway and Amanda Moore welcomed new roles at Wag N’ Wash. Dunaway is the new vice president of franchise operations and Moore accepted the position of vice president of brand marketing. With a keen eye on the future, Wag N’ Wash is expanding its location count with a new store in St. Louis. The brand is also testing new grooming options with services available to customers in-between full-service grooming appointments. These options are only available at Wag N’ Wash’s corporate stores with plans to expand the offerings to all stores in the coming months.
Since Wag N’ Wash’s inception in 1999, the Colorado-based company has been a place for pet guardians to find quality goods and services for their pet companions, and simply be pet people. Among the store’s offerings are various brands of all-natural pet foods for dogs and cats, full-service grooming, supplements, collars and leads, toys, supplies and unique goods. In addition, Wag N’ Wash’s do-it-yourself dog wash facility is designed to put convenience and fun into the “chore” of washing your dog.
SOURCE Wag N’ Wash
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