Wing It On! Signs Deal to Bring Additional Location to Raleigh-Durham Area
Experienced Business Operator and Franchise Owner Signs Deal with Popular Wing Joint to Expand in North Carolina
July 30, 2021 // Franchising.com // RALEIGH, N.C. - Wing It On!, the New England based and fan-favorite wing joint known for its fresh, never-frozen, all-natural wings ’n wiches, has announced a new signed agreement with Evgeny Gonokhin to bring a new location to the Raleigh-Durham area.
This will be the second Wing It On! location in North Carolina in addition to the corporate location in Raleigh. The newly signed agreement represents a part of the brand’s larger growth strategy to lock in 25 to 30 additional units by the end of year in target markets like Raleigh.
“Wing It On! is a very appealing brand with superior product and an excellent corporate team for support,” said Gonokhin. “There is extraordinary growth potential, and I am proud to be investing in such an innovative company and bringing even more delicious wings ‘n wiches to the Raleigh-Durham area.”
Evgeny brings a wealth of business and restaurant experience with him to Wing It On!. Previously, he held an extensive corporate career in finance and business development and most recently he operated a popular Russian-based crawfish franchise, combining his business knowledge and passion for the food and beverage sector.
Wing It On! has earned a loyal fan following redefining the standards for fresh and crispy wings. With a simplified, innovative menu, fans of the brand have experienced the true Buffalo-quality wing cooked and sauced or seasoned to perfection. In addition to its famous wings and boneless tenders, Wing It On! also serves a full-line up of hand-crafted crispy chicken sandwiches, freshly prepared salads, sides and irresistible customizable seasoned fries.
“Because of his passion for the food and impressive business experience, Evgeny is exactly the kind of operator we are looking to add to our brand as we continue to grow around the country,” said Matt Ensero, CEO and founder of Wing It On!. “As we expand in the Raleigh-Durham area, having someone as committed and dedicated as him is an excellent addition to the Wing It On! family.”
Creating an exceptional wing experience goes back to the early 2000s when Ensero, and his friends would argue amongst themselves every football Sunday about who was driving 30-plus minutes to pick up wings from some of their favorite spots in surrounding towns. However, the distance and Styrofoam take out boxes would always result in soggy and cold wings once they got home. Ensero had enough, hence, Wing It On! was born. He opened the first Wing It On! in his hometown Waterbury, Connecticut, serving only the crispiest of wings that all true wing nuts crave.
SOURCE Wing It On!
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