Smoothie Factory Juice Bar Opens First Locations in the Northeast
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Smoothie Factory Juice Bar Opens First Locations in the Northeast

New locations will reside inside existing Friendly’s Restaurants in Connecticut

August 25, 2021 // Franchising.com // DALLAS - America’s healthiest smoothies are making their way to the Northeast. Some might say they are even “getting friendly” with the region.

Smoothie Factory announces the grand opening of its first two locations in the Northeast inside New England favorite Friendly’s Restaurants. A Smoothie Factory will reside in the Friendly’s Vernon (103 Talcottville Road, Vernon, CT), which opened August 18th and within Friendly’s North Haven (140 Universal Drive, North Haven, CT), which opened August 21st.

This store-in-store footprint is the first from the unified leadership team over both brands and hints at a value proposition that is faster than new construction and stronger than a ghost kitchen to deliver time-tested menu offerings. Both locations will offer the Smoothie Factory menu for online ordering and delivery, which includes a selection of specialty smoothies and four delicious Power Bowls, made with a blend of superfruits and topped with whole fruits, coconut and granola.

“We are uniquely positioned to capitalize on existing real estate and increase foot traffic by using our Friendly’s kitchen to prepare and serve Smoothie Factory items for online ordering and delivery,” said Craig Erlich, president and CEO of Friendly’s Restaurants and BRIX Holdings, parent company of Smoothie Holdings FC, LLC. “Now both our loyal patrons and new customers alike will have access to the best menus in both categories, with convenient online ordering.”

With this debut, Smoothie Factory menu items will be available to order online at both order.smoothiefactory.com and order.friendlysrestaurants.com for delivery and pickup from both Friendly’s locations.

Grand opening offers include free delivery, and $3 off any size smoothie for Friendly’s Sweet Rewards members from now until September 30th. Guests with a gym membership can also show their membership card at checkout to receive $1 off any size smoothie every day.

Smoothie Factory is the brand for athletes and everyone who is trying to lead a healthier lifestyle, aiming for the cleanest recipes while giving customers the ability to customize their smoothie to their own preference. The smoothie menu features whole fruits and vegetables, natural options for sweeteners, and vegan and non-dairy options.

Erlich said the success of this co-branded relationship could extend to other Friendly’s locations in the future following these two introductions in Connecticut.

For more information about Smoothie Factory, visit smoothiefactory.com/.

For more information about Friendly’s Restaurants, visit www.friendlysrestaurants.com.

About Smoothie Factory Juice Bar

Based in Dallas and with more than 25 domestic locations, Smoothie Factory Juice Bar has established itself as a leading retailer of nutritious smoothies, fresh-squeezed juices, nutritional products and more. The Smoothie Factory brand signifies exceptional products and promotes healthy eating options that fit into its customers’ lifestyles.

Smoothie Factory is a franchise portfolio company of BRIX Holdings, LLC, a Dallas-based multi-brand company specializing in chains with superior products and attractive growth prospects. More information about Smoothie Factory in the U.S. and Canada is available at www.smoothiefactory.com or on Facebook at www.facebook.com/smoothiefactory. Franchising information is available at www.smoothiefactory.com/franchise.

About Friendly’s Restaurants Co, LLC

Friendly’s Restaurants Co, LLC is a restaurant company that operates under the iconic brand name “Friendly’s Restaurants,” serving signature sandwiches, burgers and ice cream desserts in 130 friendly, full service restaurants. For over 80 years, Friendly’s Restaurants and their dedicated service teams have delighted generations of guests by offering everyday value on great tasting food and ice cream creations. Friendly’s Restaurants was acquired by Amici Partners Group, LLC, an experienced investor group with a national and international franchisor background specializing in the restaurant industry. For the future, Friendly’s Restaurants has plans for introducing new and innovative food and ice cream offerings, bright new restaurants, and unique ways to reach and satisfy guests. For additional information please visit www.friendlysrestaurants.com.

SOURCE Smoothie Factory Juice Bar

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Media Contact:

Avery Barzizza
BizCom Associates
513.520.3463
avery@bizcompr.com

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